MOBILE ADVERTISING

Kwalee to Start Monetizing Free-To-Play Games With Dynamic In-Game Advertising

Kwalee | November 20, 2020

In excess of a fourth of mobile game developers intend to begin adapting their allowed to-mess around with dynamic in-game publicizing in the following a half year, as per an ongoing industry study completed by Pocketgamer (26.7%)

On the ball is UK-based engineer and publisher of hyper-casual games Kwalee, which has filled fundamentally lately and now has in excess of 100 employees around the globe. The business driving firm has chosen AdInMo, the InGame Mobile AdTech platform to coordinate vivid brand promotions into its most recent Android and iOS arrival of train game Off The Rails 3D.

AdInMo's in-game advertisement units mix consistently with the game insight, empowering designers and distributers to serve sans click promotions which don't hinder ongoing interaction. AdInMo promotions ordinarily accomplish 4X higher brand review rates for brand sponsors and new adaptation for portable game designers.

Spotlight

Maybe you’re curious about the ads you’ve seen in your Facebook News Feed or are considering diversifying your digital marketing strategy to incorporate paid social. Or maybe (like most of our clients) you’re already dabbling in Facebook advertising. Either way, you’ve probably asked yourself the same question: Does Facebook advertising work? It’s a perfectly reasonable question, regardless of how familiar you are with paid social advertising. Fortunately, there’s a short, easy answer: yes, Facebook advertising works – incredibly well.

Spotlight

Maybe you’re curious about the ads you’ve seen in your Facebook News Feed or are considering diversifying your digital marketing strategy to incorporate paid social. Or maybe (like most of our clients) you’re already dabbling in Facebook advertising. Either way, you’ve probably asked yourself the same question: Does Facebook advertising work? It’s a perfectly reasonable question, regardless of how familiar you are with paid social advertising. Fortunately, there’s a short, easy answer: yes, Facebook advertising works – incredibly well.

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The 26th annual Webby Awards nominees revealed

The Webby Awards | April 06, 2022

On Tuesday, the 26th Webby Awards, announced the nominees in the advertising, media, and public relations categories. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webbys is the preeminent international honoring excellence on the Internet in the following categories: Websites and Mobile Sites; Video; Advertising, Media & Public Relations; Apps and Software; Social; Podcasts; and Games. The winners will be decided through votes and declared on April 26. Then, on May 16, the awards will be celebrated in an in-person event at Cipriani Wall Street in New York, and the award acceptance speeches will be availed online. The judging panel includes IADAS members: Azania Andrews, vice president, connections, Anheuser-Busch; William Beck, senior VP and chief marketing officer, Anthem; Linda Boff, CMO, GE; Glenn Cole, founder and creative chairman, 72andSunny; Merlee Cruz-Jayme, chief creative officer, Dentsu International APAC; Bharat Kumar, executive creative director, Havas; Andrew McKechnie, senior VP and CCO, Verizon; Dino Myers-Lamptey, founder, The Barber Shop; Tiffany Rolfe, chief global creative officer, R/GA; Resh Sidhu, global director, Arcadia creative studio, Snap Inc.; and Katie Walmsley, president, The Blue Room, Edelman. The Webby awards president Clair Graves takes pride in the 26 year legacy of the Webby Awards for “honoring the very best in digital innovation and creativity.” While commenting on this year’s nominees, she said, “This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.” -Webby awards president Clair Graves “This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.” According to Graves, the year 2022 is on the way to becoming a benchmark in the history of the Internet. In her words, “2022 will mark a pivotal year in the history of the Internet. Witnessing the embrace of Web3 and the metaverse and the explosion of creativity from our nominees in this space has been truly exciting. This year’s advertising and marketing nominees are defining the possibilities of innovation in this new frontier and setting the standard of excellence for what is to come.” In advertising, media and PR, Webby has several subcategories. Following are the Webby awards nominees in the advertising media and PR. Best Video Campaign, Advertising Campaigns: Paramount+ Expedition Brand Campaign, Paramount+ “FREE LUNCH!” – A Short Film by Social Status, Social Status Meta – We Change the Game When We Find Each Other, Droga5 Tinder Swipe Night: Killer Weekend, 72andSunny The Lost Class, Leo Burnett Chicago Brand Strategy, Advertising Campaigns: Guardian 200 Years, a Work in Progress, Oliver Agency “Something from Nothing,” Fiverr eos “Bless Your F*ing Cooch,” Mischief @ No Fixed Address Save It, See It, Michelob Ultra Only You, Spotify Corporate Social Responsibility Campaign, Advertising Campaigns: NFL – Football is for Everyone, 72andSunny Sephora – Black Beauty is Beauty, R/GA Vicious Circle, Wunderman Thompson UK AT&T Dream in Black Rising Future Makers, Translation LLC Heart Markets Sancho, BBDO Diversity and Inclusion, Branded Content: Here’s to Perfectly Imperfect Parenting, Red&Co. Google Black-Owned Friday, Rehab Google Black-Owned Friday, BBH USA New Girl, Wieden+Kennedy Tokyo Procter & Gamble // Widen the Screen, Grey NA Fashion, Beauty and Lifestyle, Branded Content: Zara – Origins, Park Pictures eBay’s “Old School Meets New School” Episode 1, The Many Canvas of Life, Jung Relations Full Steam Ahead With Francis Bourgeois, The North Face and Gucci, Titel Media GmbH MUSE, McCann New York Public Service and Activism, Branded Content: BLK presents “Vax That Thang Up” feat. Juvenile, Mannie Fresh, and Mia X, BLK Nike’s FM (Future Movement) Broadcast, Partizan Entertainment LLC REFORM Alliance – Give Life Back, Droga5 Free Democrats “The Party Program Insta-Story,” Heimat Werbeagentur GmbH Uncomfortable Truth, Taxi Sustainability and Environment, Branded Content: A Future Begins, Observatory Michelob Ultra Pure Gold Earth Day – Powered by the Sun, Michelob Ultra Climate Warriors, Thinkerbell One House to Save Many, Leo Burnett Melbourne Non Fungible Animals, Publicis Media GmbH Best Video Editing, Craft: Be a Light, Outsider Editorial Don’t Wait Reach Out, Uppercut Edit The New Axe Effect: The Walk, The Martin Agency The New York Times – The Truth Takes a Journalist, Droga5 Google — Year in Search 2021, Google Brand Studio

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AcuityAds Named to The Globe and Mail's Third-Annual Ranking of Canada's Top Growing Companies

AcuityAds Inc. | September 28, 2021

AcuityAds Holdings Inc., a digital advertising technology leader that provides targeted media solutions enabling advertisers to connect intelligently with audiences across advertising channels, is pleased to announce its inclusion in the 2021 Report on Business ranking of Canada's Top Growing Companies. Canada's Top Growing Companies ranks Canadian companies on three-year revenue growth. AcuityAds earned its spot with three-year growth of 79%. AcuityAds was selected as one of Globe and Mail's Canada's Top Growing Companies due to the success of its groundbreaking journey automation technology, illumin™. illumin is the only advertising automation technology that offers planning, buying, and omnichannel intelligence from a single platform. Today, brands like The Home Depot, Purina, New York Life, Mercedes Benz, Dell, Sparkling Ice, and Purple Mattress are turning to illumin. "We are honored to be recognized on The Globe and Mail's 2021 Report on Business ranking of Canada's Top Growing Companies list for two consecutive years, to be included as a top company in Canada is a testament to the success of our illumin and further demonstrates a need to help brands across the U.S. and Canada understand the consumer journey." said Tal Hayek, Co-Founder, and CEO of AcuityAds. Launched in 2019, Canada's Top Growing Companies editorial ranking aims to celebrate entrepreneurial achievement in Canada by identifying and amplifying the success of growth-minded, independent businesses in Canada. It is a voluntary program; companies had to complete an in-depth application process in order to qualify. In total, 448 companies earned a spot on this year's ranking. The complete list of 2021 winners and accompanying editorial coverage is published in the October issue of Report on Business magazine—out now—and online. "As we look toward the future, Canada's Top Growing Companies offer both inspiration and practical insights for other firms facing similar challenges," says James Cowan, Editor of Report on Business magazine. "The entrepreneurs behind these companies are smart, tenacious, and unwavering in their commitment to their goals." "Any business leader seeking inspiration should look no further than the 448 businesses on this year's Report on Business ranking of Canada's Top Growing Companies, Their growth helps to make Canada a better place, and we are proud to bring their stories to our readers." says Phillip Crawley, Publisher, and CEO of The Globe and Mail. About The Globe and Mail The Globe and Mail is Canada's foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With award-winning coverage of business, politics, and national affairs, The Globe and Mail newspaper reaches 6.4 million readers every week in print or digital formats, and Report on Business magazine reaches 2 million readers in print and digital every issue. The Globe and Mail's investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family. About AcuityAds AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying, and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique digital advertising capabilities to close the gap between planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety, and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers. AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America

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DYNATA ACQUIRES 0PTIMUS ANALYTICS, STRENGTHENING ADVERTISING SOLUTIONS OFFERINGS

DYNATA | December 14, 2021

Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired 0ptimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models and transforms insights into activation at scale in real time. The acquisition of 0ptimus makes Dynata's first-party data immediately more actionable, connecting it with trusted second- and third-party data in a seamless and automated way. Dynata's connected data solutions enable clients to create, understand and activate custom audiences, enrich data sets and measure the effectiveness of advertising, all in a single integrated environment Since its founding in 2013, 0ptimus has been at the forefront of developing connected data approaches leveraging market insights, data science, predictive analytics, and proprietary software platform solutions to identify the right people and the right messages to drive brand growth. By adding 0ptimus' portfolio of solutions, and deep expertise in data science, Dynata makes it easier and faster for marketers to connect customer intelligence and consumer insights into custom first-party, people-based audiences for media, marketing and CRM activation at scale. This new addition, along with Dynata's recent acquisition of Ameritest, a leading creative testing firm, enables Dynata to offer clients a complete end-to-end suite of advertising solutions -- from audience discovery, connected data, campaign activation to advertising effectiveness measurement and optimization. We believe that understanding the real behaviors and true motivations of real people is the foundation of marketing success. We help clients understand who their real customer is and then target them for maximum engagement. We're excited to join Dynata and continue to help brands in their efforts to understand and engage their audiences to drive demand and grow their business." Scott Tranter, Founder and CEO of 0ptimus Analytics. "There is a natural synergy between 0ptimus and Dynata's existing advertising solutions portfolio, leveraging our first-party data and connecting it to our clients' data and third-party sources, which provides the foundation for better understanding audiences, creating models and activating campaigns to improve advertising effectiveness," said Gary S. Laben, CEO of Dynata. "The addition of 0ptimus' capabilities reinforces our commitment to helping our clients to not only uncover insights, but also activate these insights, measure results, and ultimately drive growth." About Dynata Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. About 0ptimus 0ptimus Analytics is a vertically integrated artificial intelligence (AI) and machine learning (ML) data science and technology company. Since its founding in 2013, 0ptimus has been at the forefront of integrating custom research with advanced data science analytics, predictive modeling, and software engineering innovation to measure, analyze and predict the behaviors of people. 0ptimus transforms data-driven insight on how people think, feel and act into predictive models and deterministic people-based audiences, for activation at scale on-demand in real-time.

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