Adverty | July 07, 2021
Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics.
TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to utilize Adverty's unique formats in future releases.
"We've been interested in in-game advertising for a while, so we began our initial testing with Adverty in our game Cornhole League in Q1. We thoroughly examined the impact of in-game advertising and discovered that it had a clear net positive uplift on all of our key KPIs "says Vincent Férvier, TapNation's VP of Monetisation.
"Given the encouraging results so far, we have chosen to include seamless in-game advertising into more of our games, beginning with Web Master 3D and Rock Crawling. In the future, we will continue to include in-game advertising in any and all titles as appropriate."
Adverty CEO Tobias Knutsson adds: "We are thrilled to welcome TapNation to the rapidly expanding field of in-game advertising. We've had the pleasure of participating in company-wide Cornhole League events in recent months, and we can attest to the quality of the games. TapNation is also one of our largest publishers to date, providing our advertisers with a new level of reach." TapNation has had phenomenal growth, with over 230 million downloads of its game releases since 2020. Every day, millions of people across the globe play its titles.
Adverty has also recently partnered with InMobi and Verizon on the demand side, in addition to current successful partnerships with PubMatic and Smaato, allowing a wide range of partners and advertisers to access its inventory, with supply-side interest growing exponentially as more people understand the power of in-game executions to maximize brand exposure and p With interest in in-game advertising rising, not to mention Adverty's recent partnership with Moat by Oracle Advertising for third-party verification and its recent US patents granted for its work on viewability, the collaboration comes at an exciting time.
Adverty is presently looking to expand its workforce and is actively recruiting for various positions across all aspects of the business.
Adverty, the leading in-game advertising platform, uses innovative and patented technology designed for games to offer seamless In-Play and In-Menu advertisements that connect brands and people. The platform provides real in-game ad inventory at scale and enables content creators to monetize the whole experience through unobtrusive, easy-to-integrate, immersive advertising. Adverty, which was founded in 2016, has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, and Lviv and works with advertisers, agencies, and developers to unlock audiences and revenue streams in gaming.
OneScreen.ai | November 10, 2021
OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, has raised an additional $3 million in seed funding to create the first-of-its-kind media platform that brings together the fragmented OOH advertising landscape. The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date.
“The fragmentation of the ad market, including static, digital, and programmatic is making it difficult for marketers to make good choices,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “Add to that, the process for finding and acquiring OOH advertising inventory in the growing $30 billion industry is ridiculously archaic. There has never been a directory of all OOH advertising inventory, never mind a centralized place for even available local billboards, who owns them, and where to buy. OneScreen.ai has seen great momentum, booking $1 million in revenue in Q3 and $1 million in October. This funding will support us in building the first all-in-one real-world open directory to connect brands and their ideal targeted audiences.”
The OOH industry is overly labor-intensive with more than 50% of inventory unintentionally going unsold every month. The all-in-one media platform aims to improve efficiency by providing access to all available billboards, transit signage, sports and event advertising, and connected TV. For the first time, marketers can locate, buy, deploy, and measure OOH advertising campaigns in one centralized location. A powerhouse team of alums from Google, HubSpot, and Wayfair are creating this platform.
OOH advertising is the only traditional ad medium that continues to grow, despite its fragmented and outdated systems. A recent Harris poll reported a 45% increase in people noticing billboards, outdoor video screens, and other OOH media since pandemic shutdowns ended.
"As a former first-hand buyer of OOH inventory, I knew instantly when meeting Sam that OneScreen.ai was going to drive massive change in an industry badly needing a technology-based upgrade,” said Rob Biederman, Managing Partner at Asymmetric Capital Partners. “With the increasing complexity of any targeted marketing and the perpetually rigged casino which is online paid customer acquisition, we believe the most data-driven marketers are focusing their attention on OOH. OneScreen.ai is creating the best buying experience."
In July, the company announced it closed $1 million in pre-seed funding led by TechFarms Capital.
Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai is modernizing the fragmented out-of-home (OOH) advertising industry. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $30 billion industry and growing, but 50% of inventory goes unnoticed. OneScreen.ai’s first streamlined, connected, and AI-powered all-in-one media platform is a centralized space where marketers can locate, buy, deploy, and measure OOH advertising campaigns, connecting brands with their ideal customers
ADEX | November 29, 2021
ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools.
Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising campaigns get ruined by bots.
The platform offers five efficient instruments capable of dealing with most existing types of fraud as well as the latest and high-technology threats.
Postbacks allow advertisers to distinguish fake users and stay aware of their traffic quality in real-time by sending immediate alerts whenever suspicious activity occurs. Dubious sources might be blocked before they harm a campaign.
API gathers and evaluates campaign data automatically. This full-fledged tool can create tokens, retrieve information, analyze it, and help advertisers optimize their campaigns regarding received details.
Traffic Redirect is a highly-developed anti-bot solution that allows advertisers to send harmful traffic away from their pages and direct it to a blank one. It also analyzes traffic flows in real-time and keeps bots away from advertisers' websites.
Claim Reports feature was designed to create custom refund reports, containing the most detailed information about the way traffic sources performed. Such reports include precise statistics and clear proof to increase advertisers' chances of receiving a refund.
JS Tag functions on the level of website HTML as an additional security layer. This feature was designed as a supplementary one.
Hundreds of advertisers have already acknowledged the efficiency of ADEX instruments - timely fraud prevention saved about $1BN+ of their marketing budget.
Prevention is a better strategy than trying to eliminate fraud consequences catastrophic for business. The pack of ADEX tools covers different sides of the issue, allowing you to analyze traffic in real time, detect bots, eliminate them, and compose custom refund reports. ADEX checks every suspicious user individually, relying on numerous parameters, like browser type, location, behavioral patterns, VPN usage, etc. This is enough to keep your budget secure. What is more, the technology progresses all the time and saves millions of dollars for our customers every month...,"
Andrey Ivanov, CEO of ADEX.
ADEX is an anti-fraud solution aimed at immediate traffic analysis and urgent protective actions. The functionality of the platform includes tools for detection, redirection, evaluation, reporting, and deep analysis of every website visitor.
As a transparent and safe website, ADEX passed Google Simple Verification successfully. Now the company is on Google Vendors List, which proves reliability and flawless user experience.
In addition, ADEX is a member of the IAB (Interactive Advertising Bureau) Family, the European-level association for the digital marketing and advertising community, and the IAB TCF (Transparency & Consent Framework) certification winner.