LinkedIn Introduces Conversation Ads: A New Message-Based Ad Format

searchenginejournal | March 19, 2020

LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funnel. LinkedIn emphasizes that businesses can expect higher quality engagement from prospects by serving them with more interesting advertising content.

Spotlight

Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in your organization. Read Bulk Up Your Business Case for Marketing Automation to learn the following: Data that proves automation saves time and mo

Spotlight

Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in your organization. Read Bulk Up Your Business Case for Marketing Automation to learn the following: Data that proves automation saves time and mo

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DMS Unveils Key Promotional Strategies for Advertisers this Holiday Season

DMS | October 26, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, unveils key promotional strategies to drive ecommerce growth this holiday season. As advertisers finalize their efforts to drive engagement and sales in Q4, DMS offers an insightful collection of thought leadership and best practices articles to guide optimal decision-making for holiday digital advertising strategies across various market segments with the publication of the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook.Preparing brands for success this holiday season, DMS curated articles from their library of thought leadership content for the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook to help digital advertisers optimize their campaigns to align with evolving consumer expectations, behaviors and demands.

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AD NETWORKS

AcuityAds Named to The Globe and Mail's Third-Annual Ranking of Canada's Top Growing Companies

AcuityAds Inc. | September 28, 2021

AcuityAds Holdings Inc., a digital advertising technology leader that provides targeted media solutions enabling advertisers to connect intelligently with audiences across advertising channels, is pleased to announce its inclusion in the 2021 Report on Business ranking of Canada's Top Growing Companies. Canada's Top Growing Companies ranks Canadian companies on three-year revenue growth. AcuityAds earned its spot with three-year growth of 79%. AcuityAds was selected as one of Globe and Mail's Canada's Top Growing Companies due to the success of its groundbreaking journey automation technology, illumin™. illumin is the only advertising automation technology that offers planning, buying, and omnichannel intelligence from a single platform. Today, brands like The Home Depot, Purina, New York Life, Mercedes Benz, Dell, Sparkling Ice, and Purple Mattress are turning to illumin. "We are honored to be recognized on The Globe and Mail's 2021 Report on Business ranking of Canada's Top Growing Companies list for two consecutive years, to be included as a top company in Canada is a testament to the success of our illumin and further demonstrates a need to help brands across the U.S. and Canada understand the consumer journey." said Tal Hayek, Co-Founder, and CEO of AcuityAds. Launched in 2019, Canada's Top Growing Companies editorial ranking aims to celebrate entrepreneurial achievement in Canada by identifying and amplifying the success of growth-minded, independent businesses in Canada. It is a voluntary program; companies had to complete an in-depth application process in order to qualify. In total, 448 companies earned a spot on this year's ranking. The complete list of 2021 winners and accompanying editorial coverage is published in the October issue of Report on Business magazine—out now—and online. "As we look toward the future, Canada's Top Growing Companies offer both inspiration and practical insights for other firms facing similar challenges," says James Cowan, Editor of Report on Business magazine. "The entrepreneurs behind these companies are smart, tenacious, and unwavering in their commitment to their goals." "Any business leader seeking inspiration should look no further than the 448 businesses on this year's Report on Business ranking of Canada's Top Growing Companies, Their growth helps to make Canada a better place, and we are proud to bring their stories to our readers." says Phillip Crawley, Publisher, and CEO of The Globe and Mail. About The Globe and Mail The Globe and Mail is Canada's foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With award-winning coverage of business, politics, and national affairs, The Globe and Mail newspaper reaches 6.4 million readers every week in print or digital formats, and Report on Business magazine reaches 2 million readers in print and digital every issue. The Globe and Mail's investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family. About AcuityAds AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying, and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique digital advertising capabilities to close the gap between planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety, and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers. AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America

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Triller Partners With Digital Advertising Platform Consumable, Giving Triller Access To Its 250 Million Users

Triller | October 05, 2020

Triller announced today its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Included in this year's Inc 5000 list, Consumable is an ad technology platform that pairs engaging bite-size content with digital display and video ads. With a unique understanding for user's relatively short attention span, Consumable prides itself on creating advertisements that can catch the attention of even the most difficult to engage consumer. "This is an exciting partnership given our collective focus on delivering innovative, bite-sized content. It combines Triller's short-form entertainment with Consumable's short-form digital advertising to deliver the first social video discovery platform on media publisher websites," said Mark Levin, CEO of Consumable. "We are confident that our more than 250 million users across the top Comscore Publishers will realize the benefits of Triller's highly engaging and relevant social content." "Triller continues to grow exponentially and we're equally focused on creating a great user experience with creating a sustainable business model that is profitable. This partnership with Consumable is another step in achieving that goal, as it will create scalable monetization opportunities," said Triller CEO Mike Lu.

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