AD NETWORKS
Perion Network | April 04, 2023
Perion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it has seen growing adoption of SORT®, the company’s anonymous, privacy-driven breakthrough solution.
The scope of ESG initiatives is widening to include privacy, as consumers grow even more deeply concerned about how their personal data is collected, stored, and utilized. Perion’s latest survey of current SORT® users found that 67% of customers who responded think that privacy-safe solutions are very important to their brand image.
Having run on over 800 campaigns across all verticals and proving performance two times higher than traditional third-party tactics and three times the Google benchmark, SORT® is well positioned to play a vital role in the privacy ecosystem of the future, along with identity-based and contextual-based solutions.
More than 300 companies have leveraged SORT® since its launch, with momentum building, and recent clients include leading brands and NGOs such as Stop & Shop, Mercedes-Benz USA and UNICEF USA. Given that the “right to privacy” is the UN’s Declaration of Individual Human Rights, Perion was honored to have them adopt SORT®.
"There are a lot of claims about the effectiveness of privacy solutions, but the data to back that up is lacking. We conducted our survey to provide a fact-based analysis of our SORT® platform, and we are gratified that it confirmed our ability to deliver outstanding performance – most often better than cookies – without compromising users’ privacy. There is no doubt that the market for cutting-edge, scalable solutions for protecting consumer privacy will trend throughout and beyond 2023,” said Doron Gerstel, CEO of Perion. “As brands invest greater dollars in privacy-respectful solutions, we are confident SORT® will continue to attract new customers and outperform other solutions.”
“Stop & Shop is always working to ensure that we are ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first,” said Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop. “SORT®, Perion’s cookieless solution, continues to check all the boxes when it comes to easy activation and outperforming third party cookie tactics.”
SORT® enables advertisers to reach their audience at the exact moment they are most receptive to seeing an ad and can be applied on any impression or site with any format. Further, SORT® does not collect personally identifiable information (PII) and rather utilizes cookieless data points to inform decisions. The technology is certified cookieless by Neutronian, a leading data verification company, and has won several awards including the “Excellence in Online Advertising Artificial Intelligence” category for the 2022 MediaPost OMMA Awards.
For more information on SORT®, visit https://perion.com/solutions/cookieless-targeting.
About Perion Network Ltd.
Perion Network Ltd. is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display, including video and CTV advertising. These channels are brought together by Perion’s intelligent HUB, which integrates Perion’s business assets from both sides of the open Web, providing significant benefits to brands and publishers.
For more information, visit Perion's website at www.Perion.com.
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AD TECH AND MARTECH
ExchangeWire | April 13, 2023
Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.
By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first demand-side platform (DSP) to offer guaranteed media quality using attention metrics, empowering marketers to get more from their campaigns, and reduce advertising waste.
This partnership will help resolve a major pain point for consumer marketers: quantifying media quality and its impact on business outcomes. Reliance on static, imprecise media metrics has led to an oversaturation of highly-viewable but low-quality placements in the market. Unable to discern true media value, advertisers are incentivised to prioritise inexpensive reach over quality media that offers the greatest opportunity for attention and impact.
Adlook’s new AU-CPM buying model solves this challenge by enabling marketers to guarantee media quality using Adelaide’s outcome-based attention metric, AU. Combined with Adlook’s deep learning, brands can now improve targeting without inflating CPM to maximise performance.
Adelaide’s AU is an omni-channel media quality metric representing a placement’s probability of attention and subsequent impact. It is generated by a machine learning algorithm trained to proxy full-funnel outcomes from awareness to sales. This past year, Adelaide conducted an analysis of nearly 40 case studies demonstrating how AU has helped advertisers achieve an average of 31% upper-funnel and 56% lower-funnel lift compared to traditional metrics.
“Combining AU with our existing deep learning technology is a game changer for consumer advertisers,” explained Luca Filardo, global head of solutions management. “We can now help advertisers optimise against user attention while routing advertiser budgets to high-attention placements, driving brand growth, and improving exposure. This will help marketers connect with the right audiences, and consumers find products they’ll love. It’s a win-win. In the end, marketers will only pay for targeted levels of attention to ensure their budgets yield maximum exposure and brand recognition.”
“This partnership with Adlook advances our mission to establish a more fair and transparent market where publishers are rewarded for high-quality media, and advertisers can ensure they’re driving predictable business outcomes,” said Marc Guldimann, CEO of Adelaide. “Using outcome-based metrics like AU as the basis for media quality in contracts realigns buyer and seller interests around media quality rather than quantity or cost. We’re thrilled to partner with Adlook to make a positive impact and look forward to continued innovation.”
About Adelaide
Adelaide is a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s attention-based metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of signals to predict a placement's propensity to capture attention and contribute to more efficient outcomes. Since 2019, Adelaide has enabled the world’s top brands to understand media quality across their entire media spend and uncover valuable optimization opportunities to reduce waste and drive better results. Named after the global epicenter of evidence-based marketing in southern Australia, Adelaide is headquartered in New York City.
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AD TECH AND MARTECH
ExchangeWire | March 23, 2023
Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy.
Building on Equativ’s curation offering, advertisers will benefit from Seedtag’s contextual AI solution LIZ© that leverages the power of machine learning to provide a human-like understanding of content to deliver precise targeting in a cookieless environment. This is an important advantage as third-party cookies and identifiers are set to disappear. Through this integration into Equativ’s curation platform, Seedtag will be able to create a 100% cookieless contextual marketplace enabling advertisers to drive campaign performance and brand recognition through brand-suitable ad placement across high-quality cross-publisher inventory. This partnership also allows buyers to run private marketplace (PMP), programmatic guaranteed (PG), and direct deals via Equativ with access to Seedtag’s exclusive inventory to deliver ads in the right place.
In addition, Seedtag is renewing its existing partnership with Equativ as its primary SSP after a successful four-year collaboration spanning several European markets specifically in Spain which saw a more than 100% revenue increase in Q1 2022 compared to Q1 2021.
Ingrid Couasnon, EVP EMEA at Equativ, comments: “We are pleased to extend our global strategic partnership with Seedtag. The integration of their unique contextual AI capabilities into our curation platform will support the creation of closer relationships between buyers and sellers. In the face of the end of third-party cookies, it is critical that we offer privacy-first, transparent, and effective solutions to media buyers everywhere."
Grego Martínez, VP of product at Seedtag, states: "Over the past few months, we have been working on developing a tool that would allow us to connect our contextual capabilities with Equativ's curation platform. As a result, we have established a solid partnership and have made our contextual signals, created by Seedtag's contextual AI LIZ©, available in a 100% cookieless contextual marketplace. We are excited about this partnership and will continue to work to deliver a scalable, efficient, and privacy-first solution that enables advertisers and publishers to expand their business"
About Equativ
Equativ is the new single name for Smart Adserver, DynAdmic, and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. Headquartered in Paris and New York, Equativ operates globally. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.
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