Media advertising agency GroupM changes content marketing landscape with launch of INCA

GroupM Philippines, one of the leading media investment companies in the Philippines, rolls out INCA, its content marketing solution. Leveraging on GroupM’s unmatched scale, INCA connects brands to the widest network of trusted publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms. INCA is currently in the Philippines, Singapore, Indonesia, and Thailand, and will be more accessible to more APAC markets by late 2019. INCA allows clients to run campaigns across social platforms using different celebrities and influencers, and on websites and social media assets of publishers in various content spaces such as news, parenting, tech, gaming, sports, lifestyle, and entertainment.

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