Media advertising agency GroupM changes content marketing landscape with launch of INCA

GroupM | June 21, 2019

GroupM Philippines, one of the leading media investment companies in the Philippines, rolls out INCA, its content marketing solution. Leveraging on GroupM’s unmatched scale, INCA connects brands to the widest network of trusted publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms. INCA is currently in the Philippines, Singapore, Indonesia, and Thailand, and will be more accessible to more APAC markets by late 2019. INCA allows clients to run campaigns across social platforms using different celebrities and influencers, and on websites and social media assets of publishers in various content spaces such as news, parenting, tech, gaming, sports, lifestyle, and entertainment.

Spotlight

To help you cut through the dizzying array of social media ad options, Dash Two created an infographic featuring top social networks and their ad offerings. Each option is identified for its most useful advertising goal from clicks to engagement. It will help you make the leap from making choices based on what’s hot to moving forward based on your actual needs.

Spotlight

To help you cut through the dizzying array of social media ad options, Dash Two created an infographic featuring top social networks and their ad offerings. Each option is identified for its most useful advertising goal from clicks to engagement. It will help you make the leap from making choices based on what’s hot to moving forward based on your actual needs.

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Azerion and Anzu Collaborate to Make Blended in-Game Advertising Programmatically Available to Advertisers Worldwide

Anzu.io, Azerion | June 08, 2021

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 trillion transactions every month. Azerion's advertisers will programmatically display IAB-recognized in-game video and banner advertisements at scale across mobile, PC, and console platforms due to the integration with Anzu's in-game advertising platform. Anzu's innovative SDK technology, GDPR, COPPA, and CCPA compliant, is integrated into games and offers high-quality direct traffic with complete control over ad placements and first-party data. In collaboration with advertising giant WPP, Anzu has introduced existing digital marketing standards into the game to enhance advertiser confidence in gaming as a media channel and prove its worth. Anzu collaborates with renowned AdTech providers such as Moat, Comscore, Nielsen, and Kantar to ensure fraud-free and brand-safe environments and track ad viewability, brand lift, and audience verification. A recent pilot with Cheq showed that using Anzu instead of typical 2D digital advertising increased ad viewability by 23%. Clients include top global brands such as American Eagle, 7-Eleven, Samsung, Vodafone, and gaming studio behemoths such as Ubisoft, Virtuverse, Lion Castle, and Vivid Games. Azerion already has a substantial presence in the gaming sector, with a collection of over 16.000 game titles attracting over 1.5 billion content views each month. Around its owned inventory, the company provides secure and lucrative ad placement (display advertisements, video, rich media, mobile web, and in-app). Azerion expands its services by collaborating with Anzu to provide a scalable solution for advertisers to seamlessly mix their ads into gaming environments, addressing the vast and diverse gaming audiences in a new way.

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AD NETWORKS

CSI to Invest More in B2B Payments for Advertising and Media

CSI | December 22, 2020

Corporate Spending Innovations (CSI) has reported that it will spend more to support its cloud-based administrations for B2B payments for advertising and media needs, an organization public statement says. President David Disque considered it a "key focus" for the organization to help put resources into media payments, which could support speed and productivity. “This investment in innovation will enable CSI to continue to advance our market-leading position in media and advertising — delivering solutions that increase efficiency, reduce costs, and bring transparency and real-time analytics to all media payments (digital, TV, outdoor, print, and radio).” CSI works with a few huge media platforms and has worked with organizations of all sizes for quite a long time, the delivery says. The organization is channeling capital into item advancement and is turning out more approaches to amplify card spend improvement. Liane Sanson, divisional president of media sales and operations, said the organization was " launching exciting enhancements to our data analytics solution that will take actionable data to the next level for our clients and partners,” the release says. “Our goals are to enhance the customer’s experience and provide transparency and accountability on CSI’s efforts in an interactive way,” she said, according to the release. “We plan to deliver vital data that will assist CFOs in making more informed decisions on targeting suppliers, optimizing payment mix, increasing spend, and improving cash flow.” Disque, keeping in touch with PYMNTS recently, said the main change made in light of the pandemic has been the need to move to advanced methods for payments. He said the organization put a high need on conveying unmistakably about the digital payments circumstance and the advantages of working distantly.

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Rakuten Advertising Partners with Magnite to Expand Monetization of Rakuten TV Inventory Across Europe

Rakuten Advertising, Magnite | June 03, 2021

Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Rakuten Advertising would leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video, resulting in high-quality advertising and viewing experiences. Rakuten TV sits within Rakuten Advertising’s unified portfolio, where advertisers can buy media across various channels. Rakuten TV is the first VOD platform in Europe, combining TVOD (Transactional video-on-demand), SVOD (Subscription video-on-demand), and AVOD (Advertising video-on-demand) services. The ad-supported offering provides a wide range of content with an extensive line-up of linear channels from global networks, top European media groups, and the platform’s thematic channels that deliver curated content from Hollywood and local studios, as well as more than 10,000 titles available on-demand. Rakuten TV currently reaches more than 90 million households thanks to its branded remote-control button and pre-installed app in Smart TV devices. Over 12 million unique viewers across Europe tune into Rakuten TV monthly, with 95% of users watching on CTV. Ad-supported streaming is on the rise in Europe. Magnite’s recent consumer study “CTV in the EU5: the future Forward” showed 63% of TV viewers watched AVOD content weekly. “We are very pleased to be working with Magnite to enable brands further to utilize Rakuten TV inventory alongside their existing CTV activity in Europe,” says James Collins, SVP Media at Rakuten Advertising. “We were impressed by Magnite’s expertise in delivering seamless ad experiences fit for CTV, and this collaboration demonstrates that the movement into programmatic for CTV is continuing at pace.” “We are excited to support Rakuten TV’s growth as more consumers gravitate towards high-quality ad-supported streaming services in Europe,” said James Brown, Head of International at Magnite. “We are working closely with the Rakuten TV team to leverage their platform data to assist advertisers in initiating more effective addressable campaigns, which will have the added benefit of helping Rakuten TV better understand buying behavior.” About Magnite We’re Magnite, the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021, we acquired SpotX to further our CTV business and help our clients in this rapidly growing market. We are anchored in sunny l. a., bustling NY City, mile-high Denver, historic London, and down under Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Rakuten Advertising Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands worldwide, Rakuten Advertising unites technology, client strategy, and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks, and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc., one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom, and the United States.

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