AD TECH AND MARTECH

MediaGo to Include New Offerings Powered by Xandr

MediaGo, Baidu Global, Xandr | March 11, 2022

MediaGo to Include New Offerings Powered by Xandr
On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and will include premium publisher inventory across Europe, Latin America, Australia, Asia-Pacific, and New Zealand.

“At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit.

“At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “To further this goal, we are excited to partner with Xandr across international markets, broadening the opportunities for our full funnel marketers to reach the right audiences, across different touch points.”

“Further deepening our commitment to driving results for both advertisers and content creators, we are delighted to partner with Baidu and bring the best of Xandr’s technology to MediaGo,” said Sze How Chan, associate director, market development, Xandr.

MediaGo is a global AI-integrated marketing platform under the Baidu Global brand that assists clients to scale into the global market and enrich their international influence. It is available to customers in Southeast Asia, East Asia, the Middle East, Europe, and North America. It provides cross-media integrated marketing solutions apart from programmatic advertising reselling and AI-backed recommendations to more than 10000 companies.

Baidu Global is the international AI business growth engine under Baidu’s brand umbrella. It provides global users with intelligent internet services in multiple scenarios. It covers more than 200 countries around the world.

Xandr is a business unit within At&T. It powers a global marketplace for premium advertising.

Spotlight

Of all the venues marketers are using to get their message across, mobile marketing is the area that is experiencing an overwhelming increase. This tells the complete story of the importance of mobile. Don’t believe it? Of all the venues marketers are using to get their message across, mobile marketing is the area that is experiencing an overwhelming increase. Microsoft Tag published a infographic on the Rise and Fall of Advertising Media which compares the top media channels for advertising.

Spotlight

Of all the venues marketers are using to get their message across, mobile marketing is the area that is experiencing an overwhelming increase. This tells the complete story of the importance of mobile. Don’t believe it? Of all the venues marketers are using to get their message across, mobile marketing is the area that is experiencing an overwhelming increase. Microsoft Tag published a infographic on the Rise and Fall of Advertising Media which compares the top media channels for advertising.

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