GlobeNewswire | April 17, 2023
Magnite, the world’s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platforms. Built on Magnite’s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand. Initial launch partners include Camelot, GroupM, and MiQ.
“While DSPs will remain the primary method for agencies to access premium video inventory on our platforms, we’ve heard agencies’ requests for a more direct connection in certain scenarios,” said Sean Buckley, Chief Revenue Officer at Magnite. “ClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners. In the end, both agencies and sellers want options that put more media dollars to work and offer greater flexibility around data enablement and sharing. We're excited to launch with Camelot, GroupM, and MiQ as initial partners, and to get such positive feedback from media owners, who see this as another valuable avenue for driving revenue.”
ClearLine is based on technology Magnite publishers have used for years to manage their traditional direct sold demand through the ad server, extend the monetization of their first-party audiences, and manage inventory sharing through carriage deals with other media owners. Though ClearLine adapts this functionality for agencies, it benefits sellers by providing another way to generate revenue and capture unique demand. Serving sellers remains Magnite’s primary mission.
Magnite is pleased to launch ClearLine with the support of agencies and sellers:
“GroupM has long been a driver of supply path optimization, to maximize the working media and reduce supply chain costs,” said Andrew Meaden, Global Head of Investment at GroupM. “We partnered closely with Magnite to launch our GroupM Premium Marketplace (GPM) and now, with ClearLine we can activate GPM’s capabilities faster and further, allowing our clients to spend more on media and messaging and less on fees and technology costs. This is the next step to accessing guaranteed quality video supply at scale without the need for a DSP across certain kinds of inventory transactions or unnecessary hops between the buyer and publisher.”
“Getting closer to the supply side is a major component of Camelot's Advanced TV strategy and the benefits from ClearLine have been immediate,” said Mike Treon, Programmatic Strategy Lead at Camelot Strategic Marketing & Media. “Buying directly from our publisher partners within their tech stack has been extremely effective in augmenting and scaling our content-focused strategy while also creating large tech tax efficiencies. We are impressed with ClearLine’s UI, speed to insights, scale, and the granularity of buying data available to our teams.”
“Magnite is consistently at the forefront of innovation for the supply side. At LG Ad Solutions we welcome the debut of ClearLine to market as a way to bring publishers even closer to advertisers, particularly with the use of LG Ad Solutions' unique ACR data,” said Serge Matta, Head of Commercial at LG Ad Solutions. “ClearLine shines new light on the ways we can reduce complexity and improve advertising outcomes in the connected video world.”
“We see incredible value in being closer to the demand within the Magnite ecosystem, and ClearLine allows us to provide unique opportunities and measurable outcomes for advertisers, but it also helps us drive better consumer experiences,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Business Wire | March 24, 2023
System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Supply Partner of the Year Americas for the second year in a row.
The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. System1 has a longstanding relationship with Microsoft spanning over 8 years, and in 2022 worked closely with the Microsoft Bing team to implement telemetry across our network to help pave the way for future feature adoption as Microsoft continues to innovate.
“Winning the supply partner of the year award two years in a row is a validation of our team's commitment to excellence, innovation, and delivering exceptional value to our customers. We couldn't do this without the collaboration of our Microsoft partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
“Microsoft Advertising is delighted to show our appreciation and acknowledge System1’s deserved win with the Supply Partner of the Year, Americas award. The caliber of nominations this year was the best we have ever seen, and this makes our winners’ achievements all the more significant,” added Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.
About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit www.system1.com.
Business Wire | March 31, 2023
ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.
With the addition of Amazon Ads and TikTok Ads, ReBid has extended its capability to two of the biggest ad platforms globally in terms of reach. ReBid's customers can now easily compare key performance indicators (KPIs) across these platforms and across other integration partners to eliminate ad spend wastage.
Moreover, the integration has made ReBid a verified Amazon Ads partner, adding to its growing list of programmatic platforms including Google, Meta, Twitter, LinkedIn, DV360 ads, and other 10+ programmatic ad platforms.
"We are excited to integrate Amazon Ads and TikTok Ads into our unified Madtech Intelligence platform, providing our customers with access to these highly popular ad platforms," said Rajiv Dingra, Founder & CEO of ReBid. "Our unified reporting and dashboard provide a comprehensive view of key performance indicators (KPIs) across all advertising and marketing channels, enabling our customers to gain a complete understanding of their customers' journey. This empowers them to optimize their ad spend and attain their business goals with greater precision and efficiency."
The integration of Amazon Ads and TikTok Ads underscores ReBid's commitment to providing the best advertising solutions to its customers and to help them achieve their business objectives through effective advertising strategies.
"As the advertising landscape continues to evolve, it's crucial for businesses to stay on top of emerging trends and adopt innovative solutions to achieve their advertising goals," said Ashish Bhasin, Co-founder and Chairman, ReBid. "ReBid's integration of Amazon Ads and TikTok Ads into its unified Madtech Intelligence platform is a testament to the company's commitment to providing cutting-edge advertising solutions to its customers. This will undoubtedly empower businesses to make more informed decisions about their ad spend, improve their ROI, and drive growth in a highly competitive market."
For more information about ReBid and its services, visit us at www.rebid.co.
ReBid is a Unified MADTech Intelligence Platform empowering data-driven marketers for omnichannel activation, measurement and automation. Our platform, which is ready for the cookieless world uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonization and real-time automated reporting. This translates into an immediate saving of 40% on resources and leads to incremental Returns on Ad spends (ROAS) by over 30%.