Mediavine Has Integrated with Centro's Basis Programmatic Advertising Platform

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace. Building products to optimize performance for advertisers while growing revenue for website owners is the guiding principle for Mediavine's industry-leading engineers and a founding standard for the company. Mediavine's early adoption of the Interactive Advertising Bureau's tools like sellers.json, ads.txt and SupplyChainObject helps demand side platforms (DSPs) such as Centro identify it as a valuable supplier for advertisers. Centro verified that Mediavine generates a significant volume of quality ad impressions, where optimizing the connection to its marketplace would benefit marketers.