AD TECH AND MARTECH
Sam’s Club | April 26, 2023
Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces the launch of its new partner program for Sam's Club Member Access Platform (MAP). MAP Partners Club connects advertisers with a certified network of agencies and technology providers to maximize campaign performance. MAP Partners Club launches with three technology partners — CommerceIQ, Pacvue and Skai — and two managed service partners — Flywheel and Stackline — with more to come.
MAP Partners Club makes it easy for advertisers to identify authorized partners who can help them plan, buy, optimize and scale their advertising campaigns. Through partners, advertisers can enhance their campaigns with bidding and budget optimization, day-parting, advanced analytics and insights and more.
"One of the pillars of our mission here at MAP is to make it 'Easy to Buy' for our advertisers," said Austin Leonard, Head of Sales, Sam’s Club Member Access Platform. "We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers. Through MAP Partners Club, they can leverage world-class partners to integrate Sam’s Club advertising, providing one place to buy and assess performance of sponsored product campaigns — all while driving growth."
Advertisers and agencies who work with Sam's Club MAP can immediately buy sponsored products ads along with campaign-enhancing technologies provided by Commerce IQ, Pacvue and Skai, using a self-service interface. Additionally, for advertisers who prefer to work with a full-service agency for ad buys, they can immediately begin buying Sam’s Club MAP ads via Flywheel and Stackline. Additional partners and functionalities will be added to the program in the near future.
For partners, MAP Partners Club provides direct access to thousands of potential customers across the Sam’s Club spectrum of suppliers and advertisers. Once approved, partners in the program will be identified with easy-to-understand, color-coded badges — tech, agency and more — making it easy for advertisers to connect with and implement the partners they need.
MAP Partners Club adds new capabilities to the already powerful Sam’s Club MAP product suite, enhancing it for advertisers and partners — but most importantly, this will help deliver an improved ad experience for members, making the Sam’s Club shopping experience better than ever.
For more information, visit the MAP Partners Club homepage.
About Sam’s Club
Sam’s Club®️, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on Twitter, Facebook and Instagram and TikTok.
About Sam’s Club Member Access Platform At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day.
We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and marketers want to reach our members efficiently and effectively. With Sam’s Club Member Access Platform (MAP), our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them.
MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.
Read More
ADVERTISER PLATFORMS
Hivestack | March 02, 2023
On March 1, 2023, Hivestack, a prominent independent provider of programmatic technology for digital out-of-home (DOOH) advertising, has joined forces with Winkel Media. Winkel Media is a Latin American company specializing in intelligent digital media and data analytics. They operate a network of over 5,000 prime retail store screens throughout Mexico, Peru, Colombia, and Ecuador.
Through this partnership, Winkel Media's advanced DOOH inventory, driven by data, will be integrated into Hivestack's supply-side platform (SSP), enabling advertisers worldwide to launch campaigns through open exchange and private marketplace deals (PMP).
Winkel Media's DOOH screens use AI and data-driven strategies to provide effective and measurable advertising campaigns in retail stores, targeting audiences’ near points of sale. With 500 store locations, these screens can reach over 3 million people monthly, generating around 6,500 impressions per day for advertisers. Advertisers, including local and international brands, agencies, and omnichannel DSPs, can benefit from the successful targeting and measurement capabilities of both Hivestack and Winkel Media to achieve their business goals.
In Latin America, the programmatic advertising market has been growing due to advertisers and media owners shifting towards data-driven strategies. Hivestack and Winkel Media are committed to utilizing cutting-edge technology to help their clients reach a wider audience and achieve their goals. Hivestack provides advertisers with advanced targeting options, flexible buying models, comprehensive audience measurement tools, and media owners with a platform to offer their inventory to buyers across 25 global markets through adaptable mediums.
About Hivestack
Hivestack is a leading global advertising technology company that provides programmatic solutions for digital out-of-home (DOOH) advertising. The firm was founded in 2015 and has increased to become one of the most prominent players in the industry. Hivestack's programmatic platform lets advertisers buy and sell DOOH advertising space in real time. It enables them to reach audiences on digital screens in public places such as airports, shopping centers, and train stations. Hivestack's technology uses advanced algorithms to target and deliver highly relevant and personalized consumer ads. The company is known for its innovative approach to programmatic DOOH advertising and has received several industry awards for its cutting-edge technology.
Read More
AD TECH AND MARTECH
PR Newswire | May 08, 2023
Quadrant Knowledge Solutions announced today that it has named The Trade Desk as a 2023 Leader in the SPARK Matrix analysis of the global AdTech Platform market.
The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK Matrix. It gives strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
According to Prakhar Bansal, Analyst, Quadrant Knowledge Solutions, "The Trade Desk's AdTech platform offers a cloud-based Demand Side Platform (DSP) that enables advertisers to manage digital campaigns across various ad formats, including display, video, audio, native, and connected TV through various devices. The company is also invested in building a strong partner ecosystem through integrations with major data, inventory, and publisher partners, ensuring maximum reach and decisioning capabilities, and enterprise APIs enabling custom development on the platform. AdTech platform continues to deliver value to its customers through its key technology differentiators including integration with connected media channels, marketplaces for premium inventory, identity resolution with Unified ID 2.0 (UID2), and other features to drive improvements in campaign performance". Prakhar added: "With its support for a broad range of use cases, ease of deployment and customer service excellence, The Trade Desk has retained its leadership position in the global AdTech market."
"At The Trade Desk, we are dedicated to providing our clients with innovation that enables them to achieve their advertising goals with greater precision and efficiency," said Gruia Pitigoi-Aron, Senior Vice President of Product, The Trade Desk. "Being recognized as the leader in the SPARK Matrix for AdTech Platforms and achieving top scores in both technology excellence and customer impact are testaments to the tireless efforts of our team. This recognition validates our commitment to delivering value to our clients, as well as providing the industry with solutions that drive measurable business results."
Quadrant Knowledge Solutions defines AdTech Platform as a "set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, video, and others to optimize ad campaign performance. Ad Tech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns towards reaching the target audience and gathering customer insights. An ad tech platform combines the entire advertising ecosystem that involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance. The platform consists of several tools and technologies, including supply-side platforms, demand-side platforms, ad networks, and ad servers."
About The Trade Desk
Backed by over a decade of innovation, The Trade Desk empowers marketers with the tools they need to achieve growth, reach new audiences, and prove their impact. For modern marketers, leveraging data is the key to brand growth. This is why more advertisers are prioritizing the value of the open internet. Unlike walled gardens, the open internet lets you use data to grow your audience across the widest range of websites, apps, podcasts, streaming TV platforms, and more – comparing performance openly and objectively.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client's business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
Read More