Meniga acquires Wrapp, aims to rival Facebook and Google and become leading digital advertising platform in Europe

Fintech Finance | January 10, 2019

Meniga, a global provider of digital banking technology, today announces its acquisition of Stockholm-based rewards platform, Wrapp. Since its foundation in Iceland in 2009, Meniga’s products have enriched the customer experience of over 65 million digital banking users across 30 countries. This acquisition establishes Meniga as the leader in transaction-driven marketing within the Nordics. Meniga retains a team in Reykjavík, as well as operational bases in London, Warsaw, Stockholm (the office in the Swedish capital absorbing the Wrap team) and Helsinki. With 150 employees, more than 75 global banking clients, and hundreds of retail partners across the Nordics, Meniga now bolstered by the acquisition of Wrapp – will expand its network and deliver value to millions of consumers and thousands of retailers. Previously, Meniga and Wrapp were independently offering transaction-driven rewards (Meniga in Iceland, Wrapp in Sweden and Finland), but will now merge their respective technology and teams into one streamlined solution under the Meniga banner, operating from Stockholm.

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Experts in social media marketing explain how businesses can successfully incorporate social media influencers into traditional advertising and marketing efforts.

Spotlight

Experts in social media marketing explain how businesses can successfully incorporate social media influencers into traditional advertising and marketing efforts.

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Ted Sarandos Talks Netflix’s Potential Ad Partners and More at Cannes

Netflix | June 24, 2022

Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he did add that an ideal ad partner had to make it easy for Netflix to enter the ad market. He talked about how Netflix’s initial ad integration is not what he envisaged for the company and that the platform would look at ad operations internally to give it more control. Ultimately, Netflix wants to offer creative ad products ‘better than TV’. He referenced his past life in merchandising for the physical media company West Coast Video, specifically the original release for Top Gun. “If you really love ‘Star Wars’ and Marvel, Disney’s probably the service for you. Our key is, can we have the engagement with consumers such that they will complement it with other subscriptions" -Ted Sarandos co-CEO Netflix Besides the ad deals, Sarandos talked about content and how Netflix looks at it. According to him, Netflix’s advantage is in not just providing content for one person but every subscriber. “If you really love ‘Star Wars’ and Marvel, Disney’s probably the service for you. Our key is, can we have the engagement with consumers such that they will complement it with other subscriptions,,” he said. “People's tastes are so diverse,” he said. “So, every time people say, ‘That's a lot of content,’ I say, ‘It's not all for you.’ And we’re really trying to make your favorite show, my favorite show—they probably don't line up. We do well at that, and then the UI is used to kind of personalize so I find my favorite show. That scales infinitely.” He dispelled the rumor that Netflix was trying to buy out Roku to cover device integration and data capabilities. He stated that Netflix is already ubiquitously distributed on internet-enabled devices and that “we would be better off getting Netflix embedded in every device than we will be competing in the device world.” He discussed Netflix’s support for Dave Chappelle. “We're programming to people with a real variety of tastes and sensibilities and how they were brought up and what they think is offensive, or what they think is damaging to themselves, or their children,” he said. “So the variety of how you can plan the same thing for everybody—it's an impossible feat.” Sarandos said that Netflix’s queer content receives the same support. “I do think supporting expression is really important,” Sarandos said. “I think it's almost impossible for me to censor Dave in the U.S. and then I've got people from all over the world who are super offended by our LGBTQ+ content—they want to take it down and they think it's super harmful; they think it's destroying their society—And not only do we fight for it, we fight it all the way to the Supreme Court and have never take it down anywhere in the world.”

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Horizon Media partners with Sourcepoint to help drive privacy-first advertising

Sourcepoint, Horizon Media | July 19, 2022

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR. Operating globally across a range of industries, Horizon Media needed to ensure that their clients’ budgets were being invested appropriately on websites that meet client standards for consumer privacy. By partnering with Sourcepoint to apply their Privacy Lens data to programmatic transactions, Horizon Media can continuously adapt to regional best practices dictated by legislation, and ensure the ongoing ethical use of consumer data. Platforms are embracing product solutions for privacy-safe targeting as well, as reflected in last month’s announcement of Sourcepoint’s integration with MediaMath. Horizon Media plans to roll out Privacy Lens across the entirety of their programmatic practice as a unique method for managing and optimizing media. By setting data privacy parameters and evaluating inventory sources, Horizon Media can ensure its clients’ messages only appear in environments that are deemed privacy compliant, brand safe, and suitable. Since Horizon Media began working with Sourcepoint, they have applied Privacy Lens insights to their procurement optimization process, finding that: 9% of websites did not have a link to a privacy policy present. This is a baseline requirement under all privacy regulations, including California’s current privacy law, CCPA. 30% of websites did not have an opt-out link present on the main page. This is one of the main requirements of CCPA, as well as for other impending US state privacy laws. Donald Williams, EVP and CDO of Horizon Media said: “While it’s vital that our own business practices protect consumer privacy, it’s of equal importance that we help restore credibility to the programmatic marketplace by reassuring our clients that their ad dollars are being invested in privacy-safe environments. As we look towards 2023, with the changes coming to Chrome, and a new host of regulatory requirements coming into force, technology solutions like Sourcepoint’s Privacy Lens remain the best means for businesses to future-proof their approach to privacy.” Ben Barokas, co-founder and CEO of Sourcepoint, adds: “The programmatic ecosystem is undergoing a rapid and much-needed transformation. Data practices that may have gone unnoticed a year ago are now scrutinized closely." Ben Barokas, co-founder and CEO of Sourcepoint, adds: “The programmatic ecosystem is undergoing a rapid and much-needed transformation. Data practices that may have gone unnoticed a year ago are now scrutinized closely. In such a dynamic industry, it’s challenging to have proper visibility into the privacy practices of other players. Privacy Lens seeks to bring greater transparency and align incentives for greater privacy compliance. Working with Horizon Media is another important step towards establishing data ethics infrastructure that will ultimately improve experiences for consumers.” About Sourcepoint Sourcepoint is the data privacy software company for the digital marketing ecosystem. It provides tools to protect consumer privacy, manage compliance and optimize revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris. Learn more at www.sourcepoint.com About Horizon Media Horizon Media, Inc, the largest U.S. media agency according to AdAge Data Center 2022, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400 people and has media investments of more than $9 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.

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Teikametrics’ Marketplace Optimization Platform, Flywheel 2.0, Adds AI-Powered Automation to Maximize Advertising Performance Across Marketplaces

Teikametrics | August 05, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, today announced that its flagship product, Flywheel 2.0, now automatically optimizes keyword targets across multiple marketplaces. The top online marketplaces in the world sold $3.23 trillion in goods in 2021, and the competition to get on the coveted first page of results in those marketplaces is increasing. Brands can run ads across multiple marketplaces (Amazon, Walmart, Target and more) to gain a competitive advantage, but managing effective keywords and bids simultaneously can quickly become overwhelming. Flywheel 2.0 delivers the only AI targeting algorithm that automatically harvests top-performing keywords across a seller’s marketplaces then applies them everywhere the seller’s products appear. The automation solution dramatically increases the volume of performing keyword targets, which is especially important when launching a new marketplace, and continues to optimize performance holistically across sellers’ marketplaces dynamically. “Sellers are looking to diversify across multiple marketplaces, but optimizing advertising on more than one marketplace at the same time adds complexity,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Sellers are looking to diversify across multiple marketplaces, but optimizing advertising on more than one marketplace at the same time adds complexity,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Our new AI-powered algorithm in Flywheel 2.0 solves for this by dynamically using the sellers’ best-performing keywords across multiple marketplaces. As a result, we’re giving multi-channel sellers a big competitive advantage, especially for those launching on new channels like Walmart.” Flywheel 2.0 is available to try risk-free via a free trial (no credit card required). Sellers with less than $10,000 per month in sales can use Flywheel 2.0 completely free. Multi-Channel Marketplace Acceleration via Walmart With Flywheel 2.0 Teikametrics is the leading AI-optimization platform for Walmart, the fastest-growing marketplace in North America. Thousands of Amazon sellers have diversified by adding their products to Walmart, and Flywheel 2.0 helps accelerate their business on this new channel. Leading organic foods brand BetterBody Foods worked with Teikametrics and improved total sales on Walmart.com by 38x by increasing advertising by 5x while increasing return on ad spend (ROAS) by 6x. Along with cross-marketplace insights, Flywheel 2.0 offers detailed metrics, including product-level sales, advertising, and profitability, allowing sellers to visualize data that can diagnose inefficiencies and uncover growth opportunities. To learn more about how Flywheel 2.0 saves sellers time and removes complexity by completely automating product-first, full-funnel advertising, visit teikametrics.com/flywheel. About Teikametrics Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.

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