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Microsoft Expanded Features in its Redesigned Advertising Platform.

searchenginejournal | April 01, 2020

At a Glance:

Microsoft Ads Redesign Adds New Features via @SusanEDub
Microsoft in October 2019 invited marketers to beta the new design. Since then it made the Manager Account Overview dashboard the new default landing page for multi-account users.
The Account option also contains a break down for “Top Changes” to quickly show changes in performance compared to the previous time period.

Microsoft has added additional features to the Ad interface redesign, an effort that was announced in October of last year. Currently, only select customers have access to the redesign preview, but Microsoft has released visuals of the latest improvements rolling out.

Learn more: Microsoft Advertising Adds More Pages To Redesigned Platform

More Robust Multi-Account Insights & Management

Multi-account users will have a sleek, redesigned multiple-account view that highlights easier usage in switching between accounts.

Aimed at agencies who manage multiple clients, the new interface also features a Manager Account Overview which will be the default page upon logging in for multi-account managers.

Learn more: Redesigned Microsoft Advertising Editor now available

Intended as a quick snapshot, the view will allow for a quick rundown of accounts and their performance so any high-level changes, issues, or improvements can be quickly identified:

Time-saving features include the ability for account managers to specify the performance tiles featured in their default view, including Performance, Accounts, and Devices.

The Account option also contains a break down for “Top Changes” to quickly show changes in performance compared to the previous time period.

This will allow multi-account users to immediately identify any notable changes across their accounts right when they log in.

Microsoft notes more tiles will be added in the future to allow further customization.

Learn more: Use these 5 microsoft advertising features to make better ppc ads

Accessing the Microsoft Ad Redesign Preview

Currently, the preview is only available to select Microsoft Ad clients.

No online sign up is available.

Users can contact their Microsoft Ad representative to be added to the redesign preview.

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