PR Newswire | May 03, 2023
Hightouch, a leader in Data Activation and Customer Data Platform (CDP) solutions, has announced the launch of Match Booster, a breakthrough in how performance marketing teams can use data to increase the effectiveness of advertising campaigns.
With Match Booster, for the first time marketers can seamlessly and securely combine the power of their first-party customer data with data from the world's leading enrichment providers to boost audience match rates across advertising platforms like Facebook, Snapchat, TikTok, and more.
The secret to Match Booster is the extensive identity enrichment data set Hightouch has built through partnerships with a number of the world's leading data providers. This identity store securely houses billions of hashed user identifiers such as email addresses, phone numbers, or device IDs. When Match Booster is toggled on, Hightouch matches identifiers from your first-party audience data with the identity enrichment data. As audiences are sent to destinations like Facebook, Hightouch references the identity store and enriches the audiences with the hashed identifiers before final upload to the various ad destinations.
With enriched identity data, advertising platforms can better match desired user profiles, providing larger, more precise audiences. Enabled with larger audiences, marketing teams are able to target or suppress more customers across channels; optimizing segmentation, driving personalization, and maximizing their overall return on ad spend.
For the first time, data onboarding doesn't mean storing your sensitive customer data with a third party. Now, enrichment can be done in real-time as your audiences get pushed into the advertising platforms, providing the security, flexibility and peace of mind desired by modern organizations.
"We're excited to launch Match Booster, one of our most powerful products yet," said Tejas Manohar, Co-CEO of Hightouch. "With Match Booster, we're helping marketing teams fill in customer data gaps and maximize their return on advertising spend. It's a game-changer for growth and performance marketing teams looking to get the most out of their campaigns."
Match Booster is designed to work with the many ad platforms that Hightouch already integrates with. It is available as an add-on to both Hightouch's core Reverse ETL offering as well as Customer Studio, Hightouch's suite of no-code audience tools. With just a few clicks, Hightouch customers can unlock secure data onboarding without the hassle of building manual pipelines, setting up data clean rooms, or paying for expensive Liveramp contracts.
The new feature has already delivered impressive results for Hightouch customers. A leading publisher, for example, was able to boost their match rates an average of +35% across Facebook, and TikTok, allowing the team to drastically reduce wasted ad spend on existing customers. A mid-stage SaaS company was able to enrich their customer data with additional identifiers, resulting in a 68% boost to their audience match rates on Meta platforms.
Match Booster is available today as a product for Business Tier customers. To learn more, read the blog post or schedule a demo with the Hightouch team.
Hightouch is a leading provider of Data Activation and Customer Data Platform (CDP) solutions, enabling marketing and data teams to activate customer data directly from their data warehouse to over 150+ destinations like ad platforms and CRMs. Hightouch is used by leading organizations like Cars.com, Spotify, TripAdvisor and GameStop to unlock a fast, flexible, and scalable CDP alternative by enabling them to activate audiences and other customer data points directly from their organization's single source of truth - the data warehouse out to the many business tools it is needed in.
Perion Network | April 04, 2023
Perion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it has seen growing adoption of SORT®, the company’s anonymous, privacy-driven breakthrough solution.
The scope of ESG initiatives is widening to include privacy, as consumers grow even more deeply concerned about how their personal data is collected, stored, and utilized. Perion’s latest survey of current SORT® users found that 67% of customers who responded think that privacy-safe solutions are very important to their brand image.
Having run on over 800 campaigns across all verticals and proving performance two times higher than traditional third-party tactics and three times the Google benchmark, SORT® is well positioned to play a vital role in the privacy ecosystem of the future, along with identity-based and contextual-based solutions.
More than 300 companies have leveraged SORT® since its launch, with momentum building, and recent clients include leading brands and NGOs such as Stop & Shop, Mercedes-Benz USA and UNICEF USA. Given that the “right to privacy” is the UN’s Declaration of Individual Human Rights, Perion was honored to have them adopt SORT®.
"There are a lot of claims about the effectiveness of privacy solutions, but the data to back that up is lacking. We conducted our survey to provide a fact-based analysis of our SORT® platform, and we are gratified that it confirmed our ability to deliver outstanding performance – most often better than cookies – without compromising users’ privacy. There is no doubt that the market for cutting-edge, scalable solutions for protecting consumer privacy will trend throughout and beyond 2023,” said Doron Gerstel, CEO of Perion. “As brands invest greater dollars in privacy-respectful solutions, we are confident SORT® will continue to attract new customers and outperform other solutions.”
“Stop & Shop is always working to ensure that we are ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first,” said Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop. “SORT®, Perion’s cookieless solution, continues to check all the boxes when it comes to easy activation and outperforming third party cookie tactics.”
SORT® enables advertisers to reach their audience at the exact moment they are most receptive to seeing an ad and can be applied on any impression or site with any format. Further, SORT® does not collect personally identifiable information (PII) and rather utilizes cookieless data points to inform decisions. The technology is certified cookieless by Neutronian, a leading data verification company, and has won several awards including the “Excellence in Online Advertising Artificial Intelligence” category for the 2022 MediaPost OMMA Awards.
For more information on SORT®, visit https://perion.com/solutions/cookieless-targeting.
About Perion Network Ltd.
Perion Network Ltd. is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display, including video and CTV advertising. These channels are brought together by Perion’s intelligent HUB, which integrates Perion’s business assets from both sides of the open Web, providing significant benefits to brands and publishers.
For more information, visit Perion's website at www.Perion.com.
Business Wire | March 30, 2023
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, released a Publisher Insights Study to better understand publishers’ priorities in the ever-evolving landscape with 65% of respondents saying their key focus area for 2023 is identity resolution and contextual targeting.
With Apple’s AppTrackingTransparency (ATT) in place and Google’s Android Privacy Sandbox on the horizon, the need for a ‘single view’ of the customer is paramount for publishers and advertisers alike. Publishers are seeking identity resolution functionalities to create targetable profiles that they can monetize. Publishers also prefer contextual targeting over behavioural targeting to offer advertisers relevant audiences without relying on an identifier.
Closely tied to identity, audience insights and data enrichment are also key focus areas for publishers with more than 75% of respondents rating them their highest priority. As publishers now have greater control over first-party data, they are keen to monetize their audiences and unlock new audience segments by enriching their first-party data with the scale of third-party data to create a larger potential pool.
Publishers also plan to prioritize user acquisition, cross-app promotions as well as new and unique formats in 2023, with over 50% of respondents rating those as their top focus areas. Unique ad formats include native ads and app-open ads (launched by Google).
“Beyond ad monetization, publishers are looking for features to help them understand and unlock the potential of their user data in a privacy-first universe,” says Todd Rose, Senior Vice President of Addressability Solutions at InMobi. “This will help them better navigate the ever-changing ad tech and consumer privacy landscape.”
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.