Microsoft Advertising To Also Sunset Average Position

seroundtable | January 16, 2020

Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and allow you to focus on just the key metrics that matter to you most, average position will be deprecated from performance reports beginning in April."

Spotlight

Brian Lesser, CEO of Xaxis, says that "over the next three to five years, you will see that the majority of digital advertising is being traded through programmatic systems"

Spotlight

Brian Lesser, CEO of Xaxis, says that "over the next three to five years, you will see that the majority of digital advertising is being traded through programmatic systems"

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Entravision Announces Promotion of Karina Cerda to Executive Vice President of Global Marketing

Entravision | August 03, 2022

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Streaming TV reached a record high in April-Nielsen

Nielsen | May 23, 2022

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New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend

Measured | July 27, 2022

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