‘Mobile’ will remain the digital advertising hero in 2020 too

Last year, the Dentsu Aegis Network exchange4media Digital Report predicted that digital advertising was expected to grow with a CAGR of 32 per cent to reach Rs 24,920 crore by 2021. The share of mobile advertising, according to the report, was expected to overtake desktop advertising and was predicted to be 67 per cent by 2021. No one is selling the importance of the digital advertising story anymore because agencies and brand have already bought into it. Instead, they are busy finding new and innovative ways to leverage it. Within digital advertising, the success of mobile advertising is also being written out in big bold letters. Any digital marketer will tell you that the mobile is the cynosure of all eyes vis-à-vis digital advertising.