ADVERTISER CAMPAIGN MANAGEMENT,BRAND MARKETING
Amazon | June 30, 2022
Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products.
The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it later on Amazon.com. The Store Analytics initiative essentially extends the data-mining capabilities of e-commerce to physical stores.
Amazon's "Just Walk Out" technology, which was launched in 2018 after years of internal development, is now available in more than 50 Amazon retail locations, including Amazon Go convenience stores and Amazon Fresh grocery stores. The network of overhead cameras and shelf sensors automatically registers and bills shoppers as they exit.
If brands find the data useful, Amazon may be able to recoup the enormous costs associated with developing and operating the technology. People working on the project and at competing companies developing cashierless systems have long speculated that data on what items customers consider and how they navigate stores could be profitable. But, according to retail analysts, cashierless shopping is a technological marvel but not yet a commercial success.
Brands will have access to details on how their products are discovered, considered, and purchased in applicable stores to help them inform decisions related to selection, promotions, and ad campaigns, according to the blog.
The program may resurrect privacy concerns about Amazon's cashierless system. The company stated in the post and accompanying explainer that individual shopper data would not be shared and used the phrase "aggregated and anonymized" ten times. According to Amazon, video and images of shoppers will not be sent to brands, and individual shoppers can opt-out of having their data included in Store Analytics.
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Teikametrics | August 05, 2022
Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, today announced that its flagship product, Flywheel 2.0, now automatically optimizes keyword targets across multiple marketplaces.
The top online marketplaces in the world sold $3.23 trillion in goods in 2021, and the competition to get on the coveted first page of results in those marketplaces is increasing. Brands can run ads across multiple marketplaces (Amazon, Walmart, Target and more) to gain a competitive advantage, but managing effective keywords and bids simultaneously can quickly become overwhelming.
Flywheel 2.0 delivers the only AI targeting algorithm that automatically harvests top-performing keywords across a seller’s marketplaces then applies them everywhere the seller’s products appear. The automation solution dramatically increases the volume of performing keyword targets, which is especially important when launching a new marketplace, and continues to optimize performance holistically across sellers’ marketplaces dynamically.
“Sellers are looking to diversify across multiple marketplaces, but optimizing advertising on more than one marketplace at the same time adds complexity,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics.
“Sellers are looking to diversify across multiple marketplaces, but optimizing advertising on more than one marketplace at the same time adds complexity,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Our new AI-powered algorithm in Flywheel 2.0 solves for this by dynamically using the sellers’ best-performing keywords across multiple marketplaces. As a result, we’re giving multi-channel sellers a big competitive advantage, especially for those launching on new channels like Walmart.”
Flywheel 2.0 is available to try risk-free via a free trial (no credit card required). Sellers with less than $10,000 per month in sales can use Flywheel 2.0 completely free.
Multi-Channel Marketplace Acceleration via Walmart With Flywheel 2.0
Teikametrics is the leading AI-optimization platform for Walmart, the fastest-growing marketplace in North America. Thousands of Amazon sellers have diversified by adding their products to Walmart, and Flywheel 2.0 helps accelerate their business on this new channel.
Leading organic foods brand BetterBody Foods worked with Teikametrics and improved total sales on Walmart.com by 38x by increasing advertising by 5x while increasing return on ad spend (ROAS) by 6x.
Along with cross-marketplace insights, Flywheel 2.0 offers detailed metrics, including product-level sales, advertising, and profitability, allowing sellers to visualize data that can diagnose inefficiencies and uncover growth opportunities.
To learn more about how Flywheel 2.0 saves sellers time and removes complexity by completely automating product-first, full-funnel advertising, visit teikametrics.com/flywheel.
Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.
Meta | June 22, 2022
Nicola Mendelsohn of Meta is on Cloud Island in Cannes. Cloud Island is the name given to Meta's virtual Cannes, which was created as its major Metaverse marketing showcase at the ad festival, and where avatars can play volleyball or otherwise enjoy a digital version of the French Riviera.
Mendelsohn, the company's global head of business solutions, has been showcasing Meta's foray into the metaverse for the past two years while leading the company's presence at Cannes. Because the festival was entirely virtual last year, Meta had to meet with brands in Horizon Worlds, the VR gaming app that is accessible through Meta Quest goggles and will soon be available on more platforms.
“We’re building some different areas for people to be able to have an immersive experience on the Croisette,It’s really the place that people are coming together to push the boundaries on creativity,”
Mendelsohn about Meta’s Cloud Island
At Cannes, Meta is also talking about augmented reality, a more subtle digital layer that people could access via phone cameras and new computing glasses like the ones Meta designed with Ray-Ban and unveiled last year. AR is not only "doing a great job from a brand standpoint," according to Mendelsohn, but it's also pushing lower-funnel goals, such as bottom-line sales and other results brands need to show their marketing is moving the needle. Snap arrived in Cannes as an AR pioneer, demonstrating how the artistic side of augmented reality integrates with commerce. On Tuesday, Meta announced new partnerships with major brands, including guitar-maker Fender and Mini, the car company.