Most of The Antivax Ads on Facebook Are Funded by Just 2 Organisations

sciencealert | November 18, 2019

We know that online social networks are having a dramatic impact on the way we gather and absorb information, and it's always worth checking out who is behind the links and adverts you see in your feed because it can be very enlightening. Case in point: vaccines. You might feel like there's a mobilising army of opposition to vaccines on the web, but the reality has turned out to be quite different, according to a new study. Digging into the sources behind antivax advertising, a team of US researchers has discovered that 54 percent of antivax ads up to February 2019 were paid for by just two organisations. Those organisations are the World Mercury Project run by Robert Kennedy Jr, and the Stop Mandatory Vaccinations campaign run by Larry Cook, both peddling anti-vaccination claims that have been debunked time and time again by scientists.

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Roland Siebelink, sr. director of quality, productivity and best practice, RocketFuel What is programmatic ad buying?“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.

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Roland Siebelink, sr. director of quality, productivity and best practice, RocketFuel What is programmatic ad buying?“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.

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Meta Calls Out Apple for Anti-Tracking Grievances

Meta, Apple | May 27, 2022

In a memo sent to U.S regulators, Meta called out Apple’s control of the mobile app ecosystem and its advertising restraints. Meta, among many other companies, submitted a response to a request from the National Telecommunications and Information Administration. This request asked for opinions on the competition in the mobile app ecosystem from tech companies and interested parties. Meta’s 19-page memo highlighted grievances with Apple and discussed how tech companies were at war over the future of regulations in Washington. “Despite having some of the most popular apps in the world,” Meta’s letter to the NTIA said, “Meta’s ability to innovate on its products and services and even reach its customers is determined, and in some cases, significantly limited, by the most popular mobile operating systems, such as Apple’s iOS.” Meta has openly opposed Apple ever since it implemented ant-tracking protocols into the mobile app ecosystem. In 2021, Apple’s App Tracking Transparency framework (ATT) created ripples across the mobile ad industry because app developers had to get direct permission from consumers to collect data about their online behavior. Apple implemented these changes to safeguard consumer privacy, but Meta claims that the move was meant to benefit Apple’s business through ad sales and more. Apple has never played a significant role in advertising, but ever since it instituted anti-tracking, it has begun developing its ad tools to serve brands and developers better. “Apple’s ads business has already witnessed ‘explosive growth’ as ATT has hobbled its competitors,” Meta mentioned in its note to the NTIA. “Apple’s ads business has already witnessed ‘explosive growth’ as ATT has hobbled its competitors,” Meta mentioned in its note to the NTIA. In response, an Apple spokesperson said, "Apple believes in vibrant and competitive markets and through the App Store, we’ve helped millions of developers around the world turn their brightest ideas into apps that change the world. Today, third-party apps, including Facebook, Instagram and WhatsApp, are among the most popular apps on the App Store. We have every interest in supporting a robust developer community.” “We believe that a user’s data belongs to them and they should get to decide whether to share their data and with whom,” the spokesperson added. “App Tracking Transparency gives users the choice whether or not they want to allow apps to track them by linking their information with data from third parties for the purpose of advertising, or sharing their information with data brokers. These rules apply equally to all developers, including Apple.” “SKAdNetwork, Apple’s tool for attributing app installations by users who decline to opt in to ‘tracking,’ drastically limits businesses’ access to data they need to measure and optimize the effectiveness of ad campaigns,” Meta wrote. “Among other things, SKAdNetwork does not support ad-creative metrics, provides data on a delayed and highly aggregated basis, and supports only a limited number of ad campaigns. Apple has also made sudden and unannounced changes to SKAdNetwork, rendering it an unreliable basis for ad measurement and optimization,” Meta added in its note. The NTIA is yet to comment on the actions it could take after carefully analyzing the mobile app ecosystem.

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AutoNation’s New Ads Focus on Employees

AutoNation | May 30, 2022

AutoNation’s advertising campaign “Go Be Great” is a multi-million dollar campaign that supports the auto retail giant’s employee retention and recruitment effort. It features AutoNation employees and will air on television stations such as ESPN, CNBC, and NBC. It was launched ahead of the Indianapolis 500 race which aired on Sunday on NBC. In addition, AutoNation sponsored Indy 500 driver Helio Castroneves who was looking for a record fifth Indy 500 win. The campaign will appear on radio, print, online and on social media. AutoNation, I Think Studios and Zimmerman Advertising developed it. In an email to Automative News, Marc Cannon, the Chief Customer Experience Officer at AutoNation, did not mention how many millions of dollars the retailer plans to splurge on the campaign. Instead, he said that the ads highlight AutoNation employees, “the people who make us a great place to purchase, sell or service a vehicle." "We are always looking to add talented, driven people to our organization," Cannon said "We are always looking to add talented, driven people to our organization," Cannon said in the email. "As we continue to build our business, we want to build with the best from all over the country." AutoNation’s jobs page on Wednesday showed 1,263 results for positions ranging from finance and insurance manager, porter, cashier, and sales associates to a service advisor at locations across the country.

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Google’s ‘Real Tone’ Super Bowl Ad Wins Big at Cannes

Google | June 23, 2022

Google received top honors for correcting historical wrongs by fixing camera technology on mobiles in its ‘Real Tone’ commercial that featured in the Super Bowl this year. It took home the top prize in the Mobile Lions category. The jury perused through a number of contenders, and one of the main criteria was how the ad campaigns held up to the mobile category. “When we got to the Grand Prix, practically everyone raised their arms for this idea,” said Hugo Veiga, global chief creative officer at AKQA, who led the jury for the mobile category. “When we got to the Grand Prix, practically everyone raised their arms for this idea,” said Hugo Veiga, global chief creative officer at AKQA, who led the jury for the mobile category. “What is in this idea, specific idea,” he said. “What is the mobile part of it that really expands the experience.” “This was an idea that simply portrays reality,” Veiga added, “and what a huge step that is.” Other Gold Lion winners were: Supermax Online’s “The Eye Tracker” by De La Cruz Ogilvy, Guaynabo, and Burger King’s “Burger Glitch” by David Sao Paulo. The jury considered how mobile technology is transforming everything from photography to banking and also the most high-tech augmented reality applications in mobile. Google bagged the award for its simplicity and for correcting a historical wrong. “Real children could not see themselves in the picture,” Veiga said, about how mobile cameras had not been designed initially for inclusivity. Now it “allows people to see themselves as they truly are,” Veiga said.

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