PROGRAMMATIC ADVERTISING

Narrative and ID5 Announce Partnership to Help Businesses on Their Programmatic Advertising Campaigns

ID5, Narrative | April 01, 2021

To assist organizations with improving the profit from the speculation of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it simple to purchase, sell and win, and ID5, the free personality answer for digital advertising, today reported a joint association to give Narrative Data Streaming Platform clients admittance to ID5's contributions. The two organizations additionally declared that Narrative has joined the ID5 Inside Partner Program empowering Narrative to coordinate with ID5 to convey its Universal ID to publishers, data providers, and the more extensive advertising technology ecosystem.

"The joint partnership between Narrative and ID5 will help adtech and martech businesses and professionals better capitalize on their digital advertising campaigns," said Nick Jordan, founder and CEO of Narrative. "Users will now have seamless access to ID5 solutions on Narrative's Data Streaming Platform enabling them to connect to a broader range of datasets to improve monetization and user experience in a privacy-compliant way."

ID5 furnishes distributors and ad tech platforms with protection first identity solutions that empower client level acknowledgment and better match rates taking all things together programs, while the Narrative Data Streaming platform gives clients fast admittance to data from in excess of 55 providers with only one reconciliation.

"We are delighted to welcome Narrative as the newest member of the ID5 Inside Partner Program, and to have our ID5 solutions available on the Narrative Data Streaming Platform," said Mathieu Roche, co-founder and CEO, ID5. "Narrative clients will now be able to trade data with each other more efficiently and with better match rates, both with and without cookies. This partnership will help them maximize the value of their data and inventory to increase programmatic advertising results."

About ID5
ID5 was created to improve online advertising for consumers, media owners, and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable, and privacy-compliant identity infrastructure.

About Narrative
Narrative is the Data Streaming Platform that makes it easy to buy, sell, and win. Narrative simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives.

Spotlight

You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not only impact your marketing message, but also other B2B advertising strategies essential to executing effective data-driven campaigns.

Spotlight

You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not only impact your marketing message, but also other B2B advertising strategies essential to executing effective data-driven campaigns.

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