NZ advertising community's call to hold social media to account in wake of terrorist attack backed by global brands

Brands around the globe are being urged to hold social media platforms to account, in light of recent failures to block content such as the Christchurch shooting video. The New Zealand advertising community launched a campaign in the wake of the mosque attacks calling on companies to think carefully about where they place advertising. Now, the World Federation of Advertisers (WFA) is backing their call, announcing its support at an industry conference underway in Lisbon, Portugal.More than 800 industry leaders are there, 80% of whom are brand owners.While companies must decide their own approaches, WFA is calling on its members and brands worldwide – in their capacity as the funders of the online advertising system – to put pressure on platforms to do more to prevent their services and algorithms from being hijacked by those with malicious intent," WFA said in a statement.