Online influencers agree to alter posts after advertising probe

Under a threat of potential jail time, a group of British online influencers including Ellie Goulding, Rita Ora, and Zoella has agreed to change how they post online, after their social media profiles were investigated by an advertising watchdog. Sixteen celebrities, with tens of millions of followers between them, were probed over whether they were posting "misleading" advertisements online an offense that breaches UK advertising law and carries a potential penalty of two years in prison. The stars said they will now clearly state whether they have been paid to promote a brand or product, the UK's Competition and Markets Authority (CMA) said.