Parties spent Rs 250 cr on programmatic advertising this poll season: Bhargav Patel, IQM

Ever wondered why you get to see only the kind of political ads that you might want to see on the apps you use? It is programmatic advertising. Your political leader knows where you are, what you read and what you want to know. New York based IQM Corporation which is a media buying and audience intelligence platform designed specifically for political action since the company was founded in 2014 have run more than 500 campaigns from across the political spectrum and have served over 100 million impressions daily. IQM Corporation’s CEO Bhargav Patel tells us how their extraordinary 70 per cent match rate gives campaigns a competitive advantage to reach voters with real-time, targeted information that empowers them to get out the vote.