AD NETWORKS

Perion’s Search Advertising Business Unit, CodeFuel, Wins Microsoft Advertising’s Supply Partner of the Year Award

Perion | February 11, 2022

Perions_Search_Advertising
Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Supply Partner of the Year EMEA.

This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across all areas of collaboration. This recognition is based on key partnership results that include engagement, revenue growth, feature adoption in Search and Native, and the scale of joint activities.

“With a partnership with Microsoft that is more than a decade old, the recognition of being named Microsoft’s Advertising Partner of the Year is the culmination of our work together thus far, and we believe it is just the beginning,” said Doron Gerstel, Perion’s CEO.

“The pandemic saw an unprecedented explosion in the eCommerce sector, the equivalent of years of growth,” Gerstel added. “As a result, advertisers allocated more of their budget to the search category, where consumers express their highest level of purchase intent, which makes our partnership with Microsoft Advertising even more strategic. Together, we remain committed to building our publisher network while maintaining the impeccable quality standards which matter so much to both of us.”

“Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for CodeFuel, a Perion Company, with the Supply Partner of the Year EMEA Award. Our partners are critical to our business and it's a privilege to recognize those who lead with a spirit of collaboration, innovation, and inclusive behavior.”

“Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption,” said Sean O’Connor, International Marketing Director at Microsoft Advertising.

“The award theme ‘Together we are limitless’ truly reflects the spirit of how we worked together with Microsoft Advertising to achieve fantastic growth results year over year. We accomplished this through ongoing technology investments and a relentless focus on quality,” said Tal Jacobson, General Manager, CodeFuel.

“The close collaboration between the teams has enabled us to introduce new features in our search technology suite and expand our network of publishers globally. We look forward to expanding the category through continued collaboration and further driving success for publishers and advertisers,” added Jacobson.

About Perion Network Ltd.
Perion is a global technology company that delivers strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

Spotlight

Social media marketing: this has risen hugely in popularity and there are now countless dedicated agencies scattered around the web which promise to help with it. Facebook, Twitter, Pinterest, and LinkedIn are all examples of social networks which can be used as a part of your marketing efforts, although they are far from the only ones. Social media marketing allows two-way communication between a company and consumer in a way that wasn’t previously seen and it’s safe to say that it has changed the business approach to marketing as now, the consumer holds the power.

Spotlight

Social media marketing: this has risen hugely in popularity and there are now countless dedicated agencies scattered around the web which promise to help with it. Facebook, Twitter, Pinterest, and LinkedIn are all examples of social networks which can be used as a part of your marketing efforts, although they are far from the only ones. Social media marketing allows two-way communication between a company and consumer in a way that wasn’t previously seen and it’s safe to say that it has changed the business approach to marketing as now, the consumer holds the power.

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