PlayStation reduces TV ads in November as game industry boosts spend to $62.7 million

As the holiday season arrives, the gaming industry as a whole has been increasing its TV ad spend: In November, 13 brands spent an estimated $62.7 million over $2 million more than October’s spend and shelled out big for the NFL, college football, and the NBA. PlayStation led the way for the second month in a row, accounting for over half of the industry outlay, followed by Xbox and Nintendo. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in November, ranked by estimated national TV ad spend.