Ad Tech and Martech

PMG Acquires Camelot Strategic Marketing & Media, Expanding Services to Drive Transformational Impact

Transformational_Impact

PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, TX, Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an independent, global full-funnel marketing and technology company headquartered in Fort Worth, Texas.

According to PMG’s CEO and Founder George Popstefanov, Camelot is a perfect complement to PMG’s hyper-focus on the customer. “As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further PMG’s full-funnel, fully integrated model.” He adds: “Camelot has built an unrivaled video practice leading the industry. Their commitment to innovation and furthering the video industry is well aligned with PMG’s technological advancements, automation, and innovation.”

The acquisition of Camelot is further evidence of PMG’s philosophy of always changing for the better.

With the addition of nearly 160 Camelotians, PMG continues to invest in transformation that drives material impact for our customers across media, strategy, analytics, creative, all enabled by technology. Our customers push us daily to help them solve their biggest business challenges. Our commitment to heightened accountability and driving business impact has allowed PMG to work side-by-side with the C-Suite of top brands to transform for the future, says Popstefanov.

The synergies between PMG and Camelot continue when it comes to employees. PMG has been named to AdAge Best Places to Work for eight consecutive years and touts a 90 percent employee retention rate over the last five years. “PMG’s commitment to people and culture was one of the first things that caught our eye. Doing the right thing is never easy, but it’s clear that PMG has prioritized its values even when it was difficult. Camelot has always believed that a happy workplace environment leads to consistently satisfied clients, and we are excited about the bright future ahead and what it means for our people and our customers,” says Sam Bloom, CEO of Camelot. Camelot has also earned top recognition for its workplace culture and commitments, including AdAge Best Places to Work, Inc. Best Workplaces, and Top 100 Places to Work by The Dallas Morning News.

The company integration begins immediately, and clients' needs will drive the timing of specific synergies across teams and capabilities. George Popstefanov will be the CEO of the combined company, driving the vision and ambition of nearly 700 PMGers worldwide.

About PMG

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 500 employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

Named to AdAge’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s 2023 #1 Best Places to Work, and Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work eight years in a row. For more information about PMG, visit www.pmg.com.

About Camelot

Trailblazing through 40 years in the media and marketing industry, Camelot Strategic Marketing & Media, is a Dallas-based independent agency with over 150 employees in cities across the U.S. – including New York, Los Angeles, and Baltimore. They partner with intellectually curious, want-to-get smarter leaders from the world's biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution that drives stellar results. For more information on Camelot, visit camelotsmm.com.

Spotlight

Spotlight

Related News

Ad Networks

Sam’s Club MAP Launches Full Funnel Video Capabilities with Advanced Member Measurement

Business Wire | December 12, 2023

Sam's Club, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite. Research shows that 66% of consumers prefer watching a video to learn about an item, and MAP’s new innovative capabilities ensure that wherever a member is in their buying and inspiration journey, video creates a more engaging experience. “At Sam’s Club MAP, we are always looking for new ways to bring more value to our members, and building an additive ads experience across video ad formats enables us to do that in a brand-safe and high-engagement environment,” said Lex Josephs, vice president and general manager of Sam's Club MAP. “We know our members stay engaged longer and show stronger click-through rates when we serve them up videos, and our new capabilities will help advertisers engage our members with video advertising.” Advertisers can layer Connected TV (CTV) ads, Sponsored Videos and Interactive Videos with deep first-party member data to unlock sophisticated targeting to reach new-to-brand and lapsed members, drive awareness for new item launches and create a synergistic video experience: CTV ads:If members are watching content on a streaming device, they will see relevant MAP CTV advertisements through a partnership with The Trade Desk (TTD) that enables advertisers to engage members across brand-safe third-party premium inventory. Sponsored Videos:While members are searching for their favorite items in the Sam’s Club app, MAP serves them Sponsored Product Ads (SPA) that drive awareness and consideration by visually telling a brand and item’s story within the search grid on search results pages. Interactive Videos:eko’s interactive PDP videos let members engage with the item, offering a “hands-on” way to explore how it works, key features, dimensions and more. “Combining the power of video with Sam’s Club’s first-party data is a major milestone for PepsiCo,” said Mic Zavarella, Vice President, Marketing, PepsiCo. “MAP’s new video solutions will allow us to reach members at pivotal moments throughout their shopping journey, with highly engaging and relevant product information that will help drive purchase decisions – all with measurable results.” Advertisers gain access to the performance metrics they need to optimize campaigns while they are still in flight and drive stronger business outcomes. CTV ads and Sponsored Videos will be measurable through the Sam’s Club Media and Sales Performance Dashboard, an innovative, integrated dashboard that serves as a central source of truth for campaign performance with Sam's Club MAP. Additionally, Interactive Videos are compliant with Video Ad Serving Template (VAST) tagging standards to ensure they support effective video delivery, tracking and measurement and provide members a smooth, additive experience. Capitalizing on CTV’s Rapid Growth CTV ad spending is projected to exceed $30 billion in the U.S. next year, making it one of the fastest-growing ad formats. Its effectiveness in influencing user behavior makes it crucial for advertisers to leverage across their campaigns. Sam’s Club MAP CTV ads are a vital component of a full-funnel strategy, along with offsite display and retargeting, that enable advertisers to reach Sam’s Club members at every step of the shopping journey and build custom member audiences and campaigns. They leverage AI to optimize conversions and return on ad spend (ROAS) based on viewership, behavior and frequency. Advertisers can reach incremental cord-cutting audiences with precise targeting complemented by advanced campaign performance measurement and attributed omnichannel sales results. Place Sponsored Videos in search grids Sponsored Videos stands apart from competitive offerings in its ability to place video in search grids —critical to reaching an ever-growing segment of Sam’s Club members. With Sam’s Club MAP’s distinctive capabilities, advertisers can use Sponsored Videos to launch new items and promote basket building. Additionally, clicking on the video directs members to the related item page, and they can add an item to their carts directly from the ad. Advertisers will have access to Sponsored Product Ads campaign and omnichannel closed-loop sales performance in a single self-service dashboard. A view from all sides The partnership between Sam’s Club and eko offers an unrivaled digital shopping experience directly from Sam’s Club product detail pages. Advertisers can create an “in-club experience,” allowing members to dynamically explore every aspect of an item to help drive brand awareness and engagement in unique and captivating ways. For more information about Sam’s Club MAP’s new CTV ads, Sponsored Videos and Interactive Videos, contact Sam’s Club MAP here. About Sam’s Club Sam’s Club, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on LinkedIn, X (formerly known as Twitter), Facebook, Instagram, TikTok and Pinterest. About Sam’s Club Member Access Platform At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality items at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day. We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and advertisers want to reach our members efficiently and effectively. With MAP [Member Access Platform], our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them. MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.

Read More

Ad Networks

Force Management Expands its Ascender Sales Acceleration Platform with Content and Curriculum for Revenue Teams

Business Wire | January 25, 2024

Force Management, provider of elite sales solutions, announced today the launch of Ascender® Plus, a significant expansion of the Ascender sales acceleration platform and community. The Ascender sales acceleration platform reinforces Force Management’s consulting and training services with content and curriculum that drive desired sales practices and improve execution for revenue teams. Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results. “Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascender now accelerates adoption of our Command Series offerings by providing customer-facing revenue teams, managers, and executives with 24-7 access to content, tools, and resources that support their engagement with Force Management and successful execution of sales methodologies.” Ascender subscribers can access content and curriculum on-demand in a variety of learning formats that are easily consumable by busy revenue teams. New content is published daily and designed to keep sales best practices top-of-mind. Ascender users also benefit from an active digital community of their peers, with live events and online learning opportunities led by Force Management SMEs and other industry professionals. “The way people learn and retain information is enhanced through modern delivery techniques such as digital learning, personalized curricula, and regular assessment and coaching,” says Paul Giaconia, Force Management Chief Product Officer. “Today’s revenue teams are looking for learning experiences that engage them in the ways they learn best. The Ascender platform includes on-demand access to video, podcast, and eLearning formats as well as a community of like-minded experts that help revenue teams advance their professional development and boost revenue performance.” The platform provides customized content to support Force Management’s methodology-based engagements such as Command of the Message® and the MEDDICC sales qualification approach. Learn more about Ascender Plus and Force Management methodologies at forcemanagement.com. Small teams and individual sellers can access content and curriculum offerings at ascender.co. About Force Management Force Management develops elite sales teams and tomorrow’s sales leaders. For 20 years, our team of veteran sales leaders has delivered cross-functional alignment and customized programs that enable companies to increase deal sizes, drive market recapitalizations, cut time-to-productivity in half, navigate challenging markets, and achieve higher valuations. Our proven methodologies are backed by our sales acceleration platform, Ascender, that enables sales performance for organizational revenue teams, as well as small teams and individuals. We stake our strong reputation on measurable results and return on investment and are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at forcemanagement.com.

Read More

Ad Tech and Martech

SugarCRM Announces 2024 Customer Breakthrough Award Winners

Business Wire | January 24, 2024

SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced the global winners of the 2024 SugarCRM Customer Breakthrough Awards. Winners are: Customer Experience Breakthrough Award – Empresas ADOC, a Central American retail company, is recognized for using SugarCRM to drive business growth and improve customer engagement. Using SugarCRM, the company significantly improved customer service quality and customer retention, reduced customer churn while establishing its “Puntos ADOC” loyalty program that attracted over 600,000 members, representing more than 20 percent of total sales. ADOC has a rich history of using high-quality materials and specialized techniques to produce outstanding products that meet the needs of its customers. ADOC is a customer-driven business supported by a culture dedicated to enhancing customer satisfaction and building strong, lasting customer relationships. In addition to its own branded footwear, ADOC also has partnered with international brands, including Hush Puppies, The North Face, CAT, and Steve Madden, to create a complete shopping experience for its customers. Industry Excellence Breakthrough Award – Reusable Transport Packaging, a leader in sustainable transport packaging solutions, is recognized for using SugarCRM to improve its bottom line, unify customer data, streamline processes, and increase sales efficiency, resulting in a 20 percent revenue growth year over year. A key strategy in its growth is the use of Sugar Market for regular email communications, which keeps customers, distributors, and leads informed about new products, pricing updates, and other relevant industry news. Marketing Excellence Breakthrough Award – The Swedish Institute (SI), a Swedish government agency, is recognized for its innovative approach to data management and customer engagement. The Sugar Sell and Sugar Market platform integration centralizes data, segments audiences, and automates responses, significantly enhancing marketing efficiency and improving engagement with international students and alumni. The Swedish Institute saw an increase of over 31 percent in lead volume since implementing SugarCRM and boasts a best-in-class 40-to-50 percent open rate on marketing emails. Sales Excellence Breakthrough Award – J&J Ventures Gaming, LLC, a leader in gaming and amusements and one of the fastest-growing companies in the U.S., is recognized for implementing Sugar Sell to consolidate customer accounts and interactions into a centralized communication hub across sales, marketing, and account management. Streamlined sales processes have established a new model for sales excellence for the J&J team and its growth in the gaming industry. Service Excellence Breakthrough Award – Super General Company of the Albatha Group in the UAE is recognized for revolutionizing its service operations with Sugar Serve. Working with Sugar partner Ambit Software, Super General successfully implemented a repair and maintenance service platform, including a field management application for efficient case handling and simplified technician dispatching. Due to increased efficiency and workload management, the number of cases per technician has surged by up to 26 percent, alongside a 10 percent increase in first-time fix rates. Other notable achievements include a significant increase in call closure rates and substantial improvements in customer satisfaction scores. Customer of the Year Breakthrough Award (Asia Pacific) – zazen Water, a provider of alkaline water solutions in Australia, is recognized for its use of SugarCRM to support business growth and customer satisfaction. Through strategic integrations, zazen Water automated its business and customer service operations to streamline high-order volume processing. Notably, during its Black Friday and Cyber Monday 2023 campaign, zazen Water managed a significant order peak, accomplishing its same-day dispatch promise, which, prior to automation and integration projects, would have required 16 employees. Customer of the Year Breakthrough Award (EMEA) – FAMO GmbH & Co. KG, a German wholesaler of electrical and plumbing products, is recognized for its collaboration with Sugar partner Insignio to deploy SugarCRM for advanced customer data management and opportunity nurturing, the Sugar mobile app with enterprise resource planning (ERP) data integration for field sales support, and Sugar Market for automated newsletters and targeted communications. Customer of the Year Breakthrough Award (Latin America) – Mac Construtora e Incorporadora (MAC), a leader in construction and development in São Paulo, is recognized for the creative use of SugarCRM in the dynamic real estate market. Technology adoption significantly improved lead management and customer engagement, enhancing marketing approaches and project sales, resulting in a substantial increase in sales, ranging from 50 to 94 percent of its real estate agency. This has led to MAC substantially reducing its dependence on partnering with other real estate agencies. Customer of the Year Breakthrough Award (North America) – Alto-Shaam, providing foodservice equipment solutions to more than 90 countries globally, is recognized for use of SugarCRM to significantly enhance opportunity close rates by 61 percent while achieving up to 600 hours of time savings in marketing and sales efforts to forecast customer needs. The integration of Sugar Sell with Sugar Market has streamlined key processes, improved lead management, and enhanced operational efficiency and global communication. ISV Technology Partnership Breakthrough Award – FSIoffice, a leading independent office supply company, together with sales-i, are recognized for transforming FSIoffice’s CRM strategy from data repository to sales powerhouse, with 40 percent improved sales efficiency. Supported by Sugar partner CRM International, FSIoffice is driving remarkable revenue growth and enhancing customer engagement with Sugar Sell Premier and sales-i for predictive business-to-business sales intelligence. Reseller Technology Partnership Breakthrough Award – The Joint Corp., the nation’s largest provider of chiropractic care through The Joint Chiropractic® network, in partnership with Sugar partner Faye, are recognized for driving significant improvements in healthcare operations after transitioning to SugarCRM and Amazon Web Services, with a 40 percent increase in web transaction speed. This transformation allowed The Joint to focus on integrating AI to elevate SugarCRM from a functional tool to a strategic platform for competitive differentiation in the chiropractic care sector. Judges’ Choice Award – RTCR, the public transit provider in La Rochelle, France, operating under the Yélo brand, is recognized for significantly enhancing customer service with Sugar Serve, with implementation support by Sugar partner Synolia. The deployment has led to a minimum three percent increase in customer satisfaction and streamlined complaint management, saving agents’ time by 50 percent through improved response structuring. “We’re pleased to announce the winners of the 2024 SugarCRM Customer Breakthrough Awards,” said Chris Pennington, Chief Customer Officer, SugarCRM. “These customers and partners are recognized for excellence and innovation in letting Sugar’s AI-driven CRM platform do the work to make the hard things easier for sales, marketing and service professionals, and for driving breakthrough success and exceptional customer experiences.” About SugarCRM SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier. Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

Read More