POKKT sets a new digital advertising benchmark along with Nazara

POKKT, the smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, a global gaming company, have recently underlined once again why mobile gaming is the future of digital advertising. POKKT and Nazara through this partnership delivered more than 1.18 billion in-game brand views for Parle-G – all within just two months. To achieve the milestone, POKKT leveraged two of Nazara Technologies’ popular games, Chhota Bheem Jungle Run and Motu Patlu Race. Parle-G biscuits were strategically used as in-game consumables in Chhota Bheem Jungle Run, while the brand logo was also used on various other game elements such as power-ups, banners, and surfers. Over a period of 2 months, this approach added over 884.5 million brand views for Parle-G.