AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING
Quotient | December 21, 2022
Quotient, a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute and measure off-site campaigns across multiple retailers through one central, transparent platform.
For brands, Quotient’s Retail Ad Network creates an “easy button” for planning and executing scaled yet targeted off-site media to drive omnichannel traffic and sales, with the ability to combine with digital coupons to further incentivize action.
“With more and more players continuing to enter the retail media landscape with their own networks, it’s becoming increasingly difficult for CPG and other brands to resource and navigate the fragmented space, determine where to allocate their budgets and measure campaigns holistically, The lack of consolidation and measurement standards in retail media has, we believe, created an opportunity for Quotient to become the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Ad Network, with the ability to combine retail media campaigns with digital coupons to drive further conversion."
Henri Lellouche, VP of Retail and Partnerships at Quotient
Campaigns executed through the new Retail Ad Network are delivered programmatically by Quotient’s dedicated demand side platform (DSP) across extensive brand-safe inventory on the open web and digital out-of-home (DOOH) properties. Powered by addressable retailer first-party consumer purchase data and Quotient’s proprietary location intelligence data, the technology serves dynamic, co-branded creative targeted to specific customer segments to reach qualified shoppers with relevant content and drive conversion. Once a campaign is live, Quotient’s advanced measurement capabilities deliver transparent performance metrics of attributable sales by channel, creative and audience.
By aggregating media planning and buying across retailer networks, Quotient’s Retail Ad Network gives retailers of all sizes and all classes of trade the opportunity to access a larger share of ad dollars, with the scale amassed by multiple retailers within the network attracting commensurate ad investment. This solution presents a means for retailers to monetize their inventory and first-party data to generate incremental revenue. “Aggregating retailers within our network is designed to allow brands to achieve significant scale more easily. Ultimately, we believe this will empower retailers of all sizes to capture their share of the pie,” Lellouche continues.
Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales. Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, Utah, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv.
MOBILE ADVERTISING, PROGRAMMATIC ADVERTISING
Start.io and Pixalate | January 10, 2023
Start.io, a leading mobile marketing and audience platform, has implemented Pixalate's Analytics and MRT (Measurement Rating Council) solutions to prevent digital ad fraud specifically in mobile app environments.
Start.io already provides multiple layers of protection against ad fraud, and it is seeking to expand its fraud detection capabilities by partnering with Pixalate, an MRC accredited vendor. Pixalate will help Start.io by auditing served and viewable in-app ad impressions across display and video, and also by providing sophisticated invalid traffic detection and filtration.
This partnership aims to ensure that all inventory on the Start.io platform is legitimate. Start.io's CRO states that their top priority is protecting their clients against ad fraud and that this partnership is another step toward 100% accountability.
"Fraud is one of the biggest challenges facing the ad industry going into 2023," said Ronnie Mellow, Vice President of Operations at Pixalate. "Pixalate is one of the leading accredited platforms that offers a white box IVT analytics dashboard to our partners surfacing detailed metrics and dimensions to hone in on IVT sources, giving our clients industry-leading risk management and dispute resolution insights. We commend Start.io for its dedication to fighting ad fraud."
Pixalate's VP of Operations states that fraud is one of the biggest challenges facing the ad industry going into 2023, and that Pixalate is a leading accredited platform that offers insights on IVT (invalid traffic) sources, giving the clients industry-leading risk management and dispute resolution insights.
Start.io is a mobile marketing and audience platform that is reinventing mobile marketing through the largest independent app distribution network. The direct integration of Start.io with over 500K monthly active apps provides unprecedented access to global first-party data, which can be used to understand and predict behaviors, identify new opportunities, and fuel growth.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected television (CTV) and mobile advertising. Pixalate works around the clock to protect your reputation and increase your media value by providing the only system of coordinated solutions across display, app, video, and CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.
Odeeo, Xandr | December 05, 2022
Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive inventory in hundreds of the world’s top mobile games, reaching millions of gamers.
Through this integration, buyers on Invest DSP and third-party DSPs via Xandr will be able to reach audiences with non-interruptive audio ads through one of mobile’s biggest advertising channels – casual games. Odeeo’s units keep players active in the game while also driving meaningful results for brand and performance advertisers. Odeeo’s in-game placements provide 100% brand safety and control for advertisers, giving them full transparency across traffic sources, audibility, and viewability.
According to data.ai, more than a billion mobile games are downloaded weekly, and over three billion mobile gamers worldwide. At the same time, brands are investing more in digital audio, increasing investment 58% YOY – making it the fastest-growing media format. Odeeo’s solutions unlock an even greater scale for audio advertising, enabling brands to boost the reach and effectiveness of their podcast and streaming campaigns.
Amit Monheit, CEO at Odeeo, said, “Coming from mobile gaming and ad monetisation, we wanted to capitalise on the potential of gaming for audio advertising."
Amit Monheit, CEO at Odeeo, said, “Coming from mobile gaming and ad monetisation, we wanted to capitalise on the potential of gaming for audio advertising. In-game audio is the best way for advertisers to get attention when their ad can be in the foreground, not in the background. Through our integration with Xandr, we’re thrilled to be able to provide easy access to our chart-topping gaming partners.”
Daria da Silveira, director, publisher sales and strategic partnerships at Xandr said, “Advertisers are looking for the most impactful and effective ways to scale their campaigns and reach their target audiences. Emerging formats like in-game audio combine audio’s ability to drive brand awareness with the lean-forward mindset that comes with gaming. We’re excited to offer Odeeo’s unique solution and inventory via Monetize SSP to our buyers to help them scale their audio campaigns faster and more efficiently.”
About Sonic Odeeo
Odeeo is a fast-paced startup with a mission to create a better in-game user experience that respectfully connects gamers, developers, and brands through audio innovation. Our flagship product, PlayON™ SDK, introduces a new ad format that moves beyond the current limitations of interruptive advertising and provides real value to both brands and game studios.