ADVERTISER CAMPAIGN MANAGEMENT
Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns.
In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month.
“Adshares network currently has more than 500 publishers. The platform uses blockchain technology to connect publishers and advertisers in one ecosystem allowing them to make direct contracts within the network. Using Adshares open source software, anyone can join the ecosystem and start their ad-related services in a just, transparent and egalitarian marketplace. “
said Krzysztof Bochenek, CEO of Adshares Network.
Have you ever hosted banner ads on your website or used web banners to promote your business, product or service online? If you have, it is very likely that you have wondered if digital advertising couldn’t be cheaper, more transparent and more effective? Over the past years the market has been monopolised, which resulted in high and hidden fees, lack of transparency and censorship. What’s even worse is that these are only some of the issues that both the advertisers and the publishers are struggling with. Adshares is here to change the status quo. Our ecosystem is the answer to negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix what is wrong in this market.
Adshares is decentralizing digital ads
Adshares is the first 100% decentralized marketplace for programmable advertising, also being one of the most advanced blockchain-based projects in the advertising market. The network uses a unique tailor-made blockchain developed by the Founders. Adshares offers CPM, CPA, popup and pop-under campaigns that allows advertisers to reach more clients and publishers to earn more.
Combined with some unique features, Adshares offers a very interesting set of advantages over many mainstream and crypto ad networks.
Significantly lower fees compared to mainstream advertising networks
Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website
Availability for small advertisers — no minimum budget required to join the network
Only email is required to start advertising (instant approval ad network)
One of the best pop ads network
Instant payouts for advertisers (every hour) and no minimum payout
Beyond conventional ad networks, adshares is now extending the network's capabilities to promotional campaign services through social media (e.g. twitter), press releases with publishers across the network and other media. Supporting the creators, artists, writers and influencers who will also be able to join the ecosystem and offer their services can make a huge impact later this year. The project has a lot on the roadmap with a 3-year lookahead plus many other implementations that are made ad hoc based on the current waves. The team is also working on connecting the advertising market with NFTs which could really make a blast.
As with many decentralised web3 solutions Adshares wants to give power to the people. Meaning that all the participants of the ecosystem are able to own their share of the Ad Network, just by holding shares in a native token used for settlements, which is the $ADS. Adshares oversees the blockchain ecosystem, the operators oversee their ad networks, the publishers monetize traffic and the advertisers reach new customers. ADS connects them.
Being open source from the beginning, Adshares count on a much greater adoption as well as the interest of developers from around the world to expand this ecosystem together. The team has already done a gigantic job delivering a fully operational and secure network. But many challenges still lie ahead.
Web3 revolution will also change digital marketing sector
Adshares isn’t only an interesting alternative for Google advertising network. Adshares technology is likely to become GoogleAds successor. Web3 revolution is already taking place, and no one ever approached the decentralization of the advertising sector like this project. With such a high throughput (1 million transactions per second) and such early adoption you might as well say they are a sleeping giant. RTB is old-fashioned, web3 blockchain solutions are the future.
There’s no need to wait, because with Adshares web3 protocol the future is today. Join the revolution!
We encourage Advertisers, Publishers, Creators, Artists, Writers and Influencers from all over the world to help us recreate reality in a decentralized and transparent manner.
About the Adshares:
Adshares is a 100% decentralized advertisement marketplace, and the first major real time bidding (RTB) successor. It is a Web3 protocol for programmable advertisement with more than 200M ad impressions per month and 500+ publishers.
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ADVERTISER PLATFORMS
Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights.
“At VideoAmp we see panels as an important part of our overall solution set as the industry searches for a new holistic media measurement currency. We’ve been especially impressed with HyphaMetrics’ innovative, patented measurement tech stack and we look forward to working together to develop new measurement solutions for buyers and sellers of cross-screen advertising.”
stated, Josh Chasin, VideoAmp’s Chief Measurability Officer
Specific measurement applications of this partnership include “personification” of VideoAmp household viewing to create persons ratings, as well as the development of a truth set for training Virtual IDs (VIDs), the identity construct recommended by the World Federation of Advertising (WFA) for creating cross-platform unduplicated reach.
VideoAmp’s early adoption of HyphaMetrics’ unique panel-based dataset is aligned with the WFA’s blueprint for Cross-Media Measurement, which outlines the merging of census data with panel data to facilitate the most comprehensive understanding of consumer media behavior. VideoAmp is a charter member of HyphaMetrics Content Metrics panel trial. The trial, which commenced in July of 2021, will run through the first quarter of 2022 to encompass major viewing events like the Super Bowl and Winter Olympics.
“Panels play an integral role in providing a definitive understanding of how consumers interact with content and advertising across all of their devices and channels, We are excited for VideoAmp to incorporate this granular behavioral layer of data, covering all aspects of today's unique viewing environment such as video gaming, secondary device usage and walled gardens.”
said Joanna Drews, CEO and Cofounder of HyphaMetrics.
The partnership will build off of VideoAmp’s proprietary commingled dataset, which is considered the most trusted and highest quality in the marketplace due to its scale and proprietary methodology used for combining various data sources. The dataset commingles ACR and Set-Top Box TV viewership data and integrates into multiple OTT and digital data sources using first-to-market, privacy-preserving offerings like cleanrooms. VideoAmp’s data, combined with a comprehensive toolset for planning, measurement and optimization, are all housed within the VideoAmp platform and provide a deduplicated view of media performance across traditional TV, streaming video and digital. The suite of tools and data enables advertisers and media owners to redefine the way media is valued, bought and sold.
About VideoAmp
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.
The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry.
VideoAmp is transforming a 100-year-old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
About HyphaMetrics
HyphaMetrics is an independent quality data supplier offering an all-encompassing view of what the world is watching. HyphaMetrics’ single-source, cross platform data pipeline, known as Zero Party Data, serves as the connective tissue through which the media ecosystem can communicate, and provides the precise, individual-level metrics needed for trading, optimization, and analytics in today’s unique media environment. Customers leverage Hypha’s cutting edge technology and industry-accepted research methodologies to humanize the media experience for consumers in a privacy-compliant manner.
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ADVERTISER PLATFORMS
As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world.
Facebook recently indicated that the platform’s measurement and reporting systems are suffering accuracy issues related to updates in recent versions of Apple’s iOS. Facebook believes that “real world conversions, like sales and app installs, are higher than what is being reported for many advertisers.”
Experiments from Measured provide DTC brands like Birdies, Fabletics, Lulus, and Stance with reliable ongoing insights into Facebook incrementality at channel, campaign and ad set levels. By measuring the true incremental contribution of Facebook media, anchored on source-of-truth transaction data provided by the brand, marketers can make informed decisions about budget allocation - even amid rising concerns about the reliability of platform self-reporting.
“Privacy-driven changes across the industry are causing widespread reporting headaches for platforms and forcing brands to adapt how they track and measure, We built Measured in anticipation of this moment. We continuously refine our experiment designs and adapt to inevitable changes by platforms to ensure brands can always trust insights they get from us.”
said Madan Bharadwaj, CTO and cofounder of Measured.
Apple’s tracking policies pressured Facebook to make multi-faceted changes to attribution capabilities it offers advertisers, including a significant scale-back in conversion lift-testing and the elimination of 28-day click-through and view-through attribution windows. The decrease in trackable data has caused a notable drop in attribution reporting from the platform and the shorter look-back periods make it exponentially more difficult to run statistically significant split-audience test and control experiments.
In the wake of these iOS-related implications, Measured developed a new suite of experiment designs and actionable reporting tools that identify the causality between Facebook investments and actual business transactions reported by the brand, empowering marketers to make confident decisions about advertising on the platform.
Audience split experiments – Measured’s proprietary methodology utilizes the Facebook audience split API to divide target audiences into test and control cohorts and apply systematic lift studies to get program-level and granular ad set-level incrementality measurements.
Geo-matched market experiments – Using advanced matched-market data science, Measured identifies statistically significant sibling markets (geos), at the state, DMA or zip code level, that are similar but cheaper to test in than larger markets. Because geo experiments are based on source-of-truth transaction data from the business (e.g. ecommerce platform) and run completely independent of platform reporting, geo-testing is the only system of measurement that isn’t affected by platform and policy changes.
Scale testing experiments – To test for scale, Measured splits target audiences into three cohorts – test, control, and scale. The ad sets used for the test group are cloned and served to the scale group, but at 2x-3x-4x the spend, to measure the point of audience saturation.
“Although Hammitt only started with Measured less than a year ago, their scientific method is just what is needed to scale profitably - in spite of privacy changes, which I support,” said Tony Drockton, Founder of Hammitt, an emerging leader in the luxury handbag market. “Great brands will prosper in these times with a clear vision, great partners like Measured, and by approaching digital media as a permission-based win-win between their customers and the brands they love.”
About Measured
Measured helps DTC brands grow by revealing media’s incremental contribution to business outcomes and providing source-of-truth reporting for media investment decisions. The Measured Intelligence Suite is intuitive, enterprise-grade software that delivers automated incrementality experiments for every marketing channel. Measured experiments are powered by a marketing data warehouse that was built for analytics, providing a secure place to ingest, harmonize, and utilize marketing data from across the business.
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