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Conviva Makes the Transition from Video Analytics to Bidstream Data with Its First Ad Tech Partnership

Conviva, The Trade Desk | July 30, 2021

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering rates or overall watch time. “In the last couple of years, we began to collect extremely extensive content information, since there is no limit to what you can send through the se...

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NFFT will be the Future of Digital Advertising

NFFT | July 27, 2021

Since the days of newspaper and radio jingles, the idea of advertising has gone a long way. Nevertheless, advertising has become an integral part of our internet experience. You can't avoid digital advertising, ranging from banner ads seen on all online sites to pop-up ads that constantly ask for clicks. Non-fungible tokens (NFTs) enable the development of tokenized representations of digital objects like images, music, and movies. In addition, tokenized representations of actual assets can also be created. While NFT has encouraged innovation and blockchain adoption in various industries, non-fungible fillable tokens are gaining momentum. For example, the advertising indus...

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CMG Announces Strategic Initiative with Amazon Advertising

Cox Media Group, Amazon | July 22, 2021

CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premium, a brand-safe local media website, and app advertising, may help local advertisers extend their reach and increase sales. CMG Local Solutions provides cutting-edge digital solutions ...

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Mediaocean Acquires Flashtalking For A Reported $500 Million

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuing programmatic opportunities. The deal with Flashtalking comes exactly a year after it paid $200 million for programmatic buying platform 4C. 4C has integrations with Facebook, LinkedIn, Twitter, Amaz...

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