Reddit Jumps Into Pay Per Click, Performance Advertising

Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance advertising in a new bid type, pay-per-click advertising, which rolls out Wednesday. Advertisers can access the new ad inventory in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices as promoted posts. The site previously offered Traffic and Conversions campaign objectives using a cost per 1,000 impressions (CPM) bid type, but the launch of a dedicated bid type for traffic and conversion CPC  is new.