Steve Madden's DTC sneaker line Greats tries on Facebook AR ads
Robert Williams | September 16, 2019
Greats, the direct-to-consumer brand acquired by Steve Madden last month, brings new meaning to marketing transparency in a recent campaign with ad inserts saying, "This is an ad." The concept is to be as simple and straightforward as the minimalist sneaker brand while meeting consumer demands for authenticity, the brand shared with sister publication Mobile Marketer. On Facebook, the campaign uses the social network's augmented reality technology to create an immersive mobile experience. The ads will also run on Facebook-owned Instagram and over-the-top (OTT) media channels.Greats worked with Agency Within, a digital marketing firm whose clients include Nike, Hugo Boss, Budweiser, Spanx and Shake Shack, on the campaign.