Super Bowl 2020: the ins and outs of the big game's advertisers

thedrum | January 15, 2020

Super Bowl 2020: the ins and outs of the big game's advertisers
Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, including Facebook’s first big game spot. Take a look through the participants in this year’s show and check back to this link often to see who else is playing the game and who’s punting.

Spotlight

Is the keyword dead? No. But the game has changed over the past year. While the keyword is still relevant, SEO has gotten more complex as Google has gotten smarter. Gone are the days of pure keyword-optimization. Instead, we enter the days of rich content.

Spotlight

Is the keyword dead? No. But the game has changed over the past year. While the keyword is still relevant, SEO has gotten more complex as Google has gotten smarter. Gone are the days of pure keyword-optimization. Instead, we enter the days of rich content.

Related News

AD NETWORKS

Numerator Introduces Paid Social Media and Streaming ads in the form of Ad-Supported Video On-Demand Monitoring

Numerator | January 15, 2021

Numerator, a data and tech organization serving the statistical surveying industry, has presented Paid Social Media and streaming ads as Ad-Supported Video On-Demand (AVOD) observing through Numerator Ad Intel. Numerator Ad Intel will presently write about 24 media channels with the two new augmentations - giving insight into innovative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of the market," said Amy Fitzgerald, SVP of Strategy, Numerator. "These two new channels complement our large proprietary data sets, allowing us to quickly add additional context for our customers." Paid Social Media advertising data centers around versatile inclusion that incorporates advertising creatives, media spend data and impressions. The paid social portable data is being sourced through another organization with Pathmatics, a showcasing insight stage, and incorporates Facebook Mobile, Twitter and Instagram. Paid desktop data and spend displaying will be made accessible through exclusive Numerator technology. "Paid social media advertising has become a core way for brands to reach on-the-go Americans, even during the pandemic as platform use skyrockets," said Gabe Gottlieb, CEO, Pathmatics. "Marketers deserve a holistic, transparent view into the digital ad world, and our new partnership with Numerator will help enable this so that marketing teams feel continuously supported and knowledgeable about the campaigns they run."

Read More

Adverty AB Invents and Launches a New In-game Brand Advertising Format Called In-Menu™ Ads

PR Newswire | September 08, 2020

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay. Deeply integrated at game design level, In-Menu™ is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty's range of seamless ad solutions. In-Menu™ enhances a highly innovative product suite that also includes Adverty's current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

Read More

Spaceback Announces Strategic Partnership with Eyeo, the German-based Company Behind the Launch of the Acceptable Ads Standards

Spaceback | September 07, 2020

Spaceback, the creator of Social Display advertising, announced today that it has entered into a strategic partnership with eyeo, the German-based company behind the launch of the Acceptable Ads standards. As part of the partnership, Spaceback will become the first creative platform to generate digital advertising creative that adhere to the Acceptable Ads standards, thereby enabling marketers to reach over 200 million unique users not otherwise accessible today. For its part, Spaceback's one-of-a-kind Social Display platform, which brings together the experience of social media marketing and the efficient reach of programmatic advertising, already meets the Acceptable Ads standards for respectful, nonintrusive, and relevant digital advertising. The partnership with eyeo's Acceptable Ads means that buyers using Spaceback can access unique online advertising inventory at scale at an even better price point than the open market without sacrificing creative engagement. This is especially helpful following the Facebook ad boycott as Spaceback can assist advertisers, brands and publishers to deliver a better user-experience outside the Walled Garden.

Read More