Smartly.io | May 26, 2022
On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater than $50 million.
89% of the respondents felt that the creative scale, creative team acumen and creative-driven ad addressability were priorities for improved ad performance. However, only 10% felt that their creative and media teams were aligned to make this a reality.
The majority of the survey respondents struggled with agility while executing campaigns. For 64% of respondents, creative intelligence and data were important in anchoring campaign effectiveness. The majority of survey respondents use some form of a technology platform for overcoming creative management challenges. Those who do not use one are on the lookout for a solution that supports cross-team alignment, campaign automation and creative intelligence. They comprise 97% of the respondents. They hope to capitalize on the creative opportunity with the help of a platform.
“A greater focus on digital creative has the power to transform digital advertising, but as the industry moves away from reliance on cookies and other third-party data, marketers will need to find new ways to connect their big ideas with data-driven campaigns,” said Oli Marlow Thomas, Ad-Lib.io Founder.
“A greater focus on digital creative has the power to transform digital advertising, but as the industry moves away from reliance on cookies and other third-party data, marketers will need to find new ways to connect their big ideas with data-driven campaigns,” said Oli Marlow Thomas, Ad-Lib.io Founder. “This survey helps to identify the obstacles that major advertisers encounter as they scale their campaigns and identifies a role for automation and intelligence to overcome them.”
Twitter, Tesla | May 31, 2022
Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform.
“I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell
“I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ad revenue.
“I didn’t quite follow the logic there,” Sorrell said. “But of course, if you have… a free speech network platform, clients are very worried about brand safety and having their advertising positioned against controversial content. So it will make advertisers more concerned about a platform that is more open and less controlled or less editorially controlled than it should be.”
Sorrell thinks that Twitter’s ad business is at risk even if Musk decides to move away from ad revenue because the platform would be more open to controversial voices.
Musk aims to quintuple Twitter’s sales to $26.4 billion by 2028 with the help of 931 million users once he pushes a subscription model. This information comes from a pitch deck seen by the New York Times.
Twitter might bring in $1.3 billion from a not-yet-released payments business by 2028, a gigantic jump from $15 million in 2023, as a result of Musk’s plan. Musk also wants to have 11,072 employees at Twitter by 2025 compared to approximately 7500 employees today.
Quotient | August 18, 2022
Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced its digital out-of-home (DOOH) multi-touch media measurement capabilities within the Quotient Analytics Platform. Advertisers, retailers and agencies can access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns.
OOH ad spend is expected to increase 12% this year according to estimates from GroupM, a number that could rise as more marketers come to understand the contribution of the medium to overall campaign performance. Quotient’s solution provides ad buyers with unique, granular insights into DOOH ad performance based on venue (billboard, mall, gym, etc.), designated market area (DMA), or creative type at any time during the campaign flight. This robust data set provides a means for advertisers to justify their ad spend and optimize their campaigns based on specific performance indicators.
“It’s more important than ever that ad buyers feel comfortable with their investments and can validate them. Increasingly, that validation means linking campaigns, or a specific part of a campaign, directly to metrics that directly impact the business, like sales,” said Norm Chait, Senior Director, OOH Practice Lead at Quotient.
“It’s more important than ever that ad buyers feel comfortable with their investments and can validate them. Increasingly, that validation means linking campaigns, or a specific part of a campaign, directly to metrics that directly impact the business, like sales,” said Norm Chait, Senior Director, OOH Practice Lead at Quotient. “With this enhancement, our customers are able to gain important insights into where their campaigns are providing the most value, gaining deep insights on a specific channel like DOOH, but also big-picture information across the entirety of an omnichannel campaign.”
Clients can access attribution and measurement data within Quotient’s self-service platform or through the company’s managed services capabilities.
For more information visit www.quotient.com.
Quotient (NYSE: QUOT) is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, Utah, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv. For more information visit www.quotient.com.