AD TECH AND MARTECH
Infillion | May 12, 2022
Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web.
When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads.
IInfillion intends to bring convenience to the industry by offering cross-publisher and cross-platform campaign activation and the enormous benefits of opt-in from consumers, creative direction, and actionable measurement.
Infillion's ShopX offers a consumer-friendly shoppable video ad targeted toward the highly engaged audience and integrates the "add to cart" function that gives the option to purchase the product from the customer's preferred retailer from within the ad. ShopX is also made to get people to watch ads by using Infillion's opt-in ad experience. This means that consumers agree to watch the whole ad to skip other ads, showing that they respect the viewer's time, attention, and privacy.
"Infillion is the only media platform that gives consumers the ability to optimize their time, attention and privacy at every point in the user-decision journey, With a tap to opt in to a brand's message and a click to add directly to a retailer's cart, Infillion's ShopX immediately connects the consumer and brand through a frictionless, actionable shopping experience. All transactions should be this easy and respectful of consumers' interests and attention."
Christina Caron, president of Infillion
Infillion's premium publication network has a reach of 148 million unique users. ShopX ads are built for this premium publication network; they are a scalable, creative and effective solution for the brands and advertisers. Infillion's ShopX experience also includes the benefits of a full-service team that makes sure creative and distribution align with campaign goals and gives reliable data on how people buy things. In addition, the proven creative units from Infillion are built on a brand's strategy by giving customers the proven interactivity they want. All of these factors give Infillion a significant competitive edge in the market.
Consumers are using streaming platforms for their content needs at an exponential rate. Hence, there is an increase in the volume of the interruptive advertising messages (many without frequency capping in place) as there are more AVOD (Ad-Based Video on Demand) platforms. eMarketer says that by 2025, annual ad spending on CTV in the U.S. will have doubled and soared past $30 billion. By taking eMarketer's prediction that eCommerce sales will make up 23.6% of all retail sales by 2025, ShopX gives consumers an advertising experience that respects their consent and makes shopping easy within CTV.
"Streaming is changing everything, including the ability for the consumer to define their own experience — which now includes shopping in a few clicks. The future of the open web will require media and adtech to focus on engagement, interactivity and optimization of attention, not on the number of ads that fit into a program. This customer-focused future aligns nicely with advertisers' need for effectiveness over volume and their desire to honor consumers' time, attention and privacy. At Infillion, we're ensuring that, after 70 years of intrusive advertising, every product we own, like TrueX, is built with advertisers' businesses and respect for consumers' attention in mind," added Laurel Rossi, Infillion's chief marketing officer.
After Truex and Gimbal merged and changed their name to Infillion, Infillion released new products that help advertisers optimize their plans across all screens, audiences, and touchpoints in the consumer journey. With ShopX, CTV and all other platforms, Infillion gives advertisers the reach they want from a performance-based product. ShopX builds on Infillion's goal of providing brands with the broadest range of full-funnel media solutions. These solutions use proprietary opt-in experiences for consumers and dynamic creative solutions that put privacy first.
OneScreen.ai | August 04, 2022
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has launched the most comprehensive public directory of OOH advertising inventory with more than 3,200 OOH providers, including media companies, vendors and agencies, and more than 864,000 media listings across various categories, including billboards, street furniture, transit, and more in 340 different formats. OOH providers accustomed to manually managing inventory, long sales cycles, and time-consuming processes can now utilize a free, searchable listing in OneScreen.ai’s directory and a suite of free tools to seamlessly manage their inventory in one place, accelerate sales conversations, and become easily discoverable by potential buyers. OneScreen.ai’s robust directory is the basis for building the first public ecosystem in OOH that allows providers to interact openly and freely with buyers and marketers.
“Building and deploying this exhaustive directory is the genesis to ensuring everyone can easily and openly buy or sell OOH ads,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai.
“Building and deploying this exhaustive directory is the genesis to ensuring everyone can easily and openly buy or sell OOH ads,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “While other directories exist in the OOH space, none are democratized — completely open and public, without a third party intermediating to keep sellers from interacting with buyers. Now, that is no longer the case. We have incredible respect for the OOH industry’s tremendous and long-standing growth, and our mission is to continue working collaboratively with industry friends and partners to even further accelerate the success of OOH.”
Media owners are able to upload, edit, and sell their inventory directly from their listing. They are also given access to free tools like campaign building, embeddable maps, and invoicing that make their inventory more accessible, discoverable, and easier for marketers to buy. OneScreen.ai invites OOH providers to claim or request their free listing and complete their profile.
For more than a year, the OneScreen.ai team has worked closely with hundreds of buyers, sellers, advisors, and facilitators in the OOH industry to ensure its platform and tools solve real-world problems. Based on collaborations and partnerships with dozens of OOH providers, the company has developed multiple solutions in sales enablement, inventory management, and invoicing.
“OneScreen.ai is an advocate for the OOH industry and a resource that allows my company to run more efficiently and effectively,” said David English, Vice President at AD-Trend Outdoor Advertising. “OneScreen.ai truly understands outdoor advertising, both how and why it works. I'd encourage any outdoor advertising company to have a conversation with them and learn how OneScreen.ai will help grow your business in a multitude of ways. They are at the forefront of changing the industry, and we love everything they are doing for companies like mine. The working relationship that Ad-Trend and I have with OneScreen.ai is irreplaceable."
"Before using OneScreen.ai, I used generic charting and graphing programs,” said Richard Kennedy, owner of Kennedy Outdoor. “But once I reached 40-50 billboard faces, it became tough to manage everything through manual processes and spreadsheets – not to mention the space and data it took up on my computer. OneScreen.ai has allowed me to put all of my inventory in one place, and it's all hosted through their online platform."
Join a live walk-through of the directory tomorrow, Thursday, August 4, 2022, at 4:00 p.m. ET. Save your seat at: https://www.onescreen.ai/webinar/lets-walk-through-the-directory
OOH providers can claim their free listing in OneScreen.ai’s OOH directory at:
OneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home (OOH) ads – from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory. Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai earned a Great Place to Work Certification in 2022. The company is a member of the Out of Home Advertising Association of America, Inc. (OAAA), Digital Place Based Advertising Association (DPAA), World Out of Home Organization (WOO) and Geopath. To learn more, visit www.onescreen.ai and follow on LinkedIn and Twitter.
AutoNation | May 30, 2022
AutoNation’s advertising campaign “Go Be Great” is a multi-million dollar campaign that supports the auto retail giant’s employee retention and recruitment effort. It features AutoNation employees and will air on television stations such as ESPN, CNBC, and NBC. It was launched ahead of the Indianapolis 500 race which aired on Sunday on NBC. In addition, AutoNation sponsored Indy 500 driver Helio Castroneves who was looking for a record fifth Indy 500 win.
The campaign will appear on radio, print, online and on social media. AutoNation, I Think Studios and Zimmerman Advertising developed it.
In an email to Automative News, Marc Cannon, the Chief Customer Experience Officer at AutoNation, did not mention how many millions of dollars the retailer plans to splurge on the campaign. Instead, he said that the ads highlight AutoNation employees, “the people who make us a great place to purchase, sell or service a vehicle."
"We are always looking to add talented, driven people to our organization," Cannon said
"We are always looking to add talented, driven people to our organization," Cannon said in the email. "As we continue to build our business, we want to build with the best from all over the country."
AutoNation’s jobs page on Wednesday showed 1,263 results for positions ranging from finance and insurance manager, porter, cashier, and sales associates to a service advisor at locations across the country.