PROGRAMMATIC ADVERTISING

Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership

Integral Ad Science, Viant Technology | September 23, 2021

Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies.

Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud and other forms of invalid traffic (IVT).

“Viant’s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,” said Jon Ahuna, Senior Vice President of Technical Operations, Viant. “We remain committed to working with trusted partners, such as Integral Ad Science, to support the current and future needs of CTV advertisers.”

Connected TV is among the fastest-growing channels in digital advertising today. According to eMarketer, 67% of the U.S. population is expected to be using CTV by 2025, representing a $27 billion-dollar ad market.

“With our CTV fraud pre-bid solution, we’re helping brands and agencies optimize their CTV campaigns more effectively and make every impression count,” said Chance Johnson, Chief Revenue Officer, IAS. “Our expanded partnership with Viant provides their customers with important insights and control to maximize their media buying for CTV campaigns.”

About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide.

About Viant
Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power Players list.

Spotlight

Social media advertising isn’t just a buzzword anymore. It’s an amazing driver of leads and sales. Facebook, Twitter, and other social networks are filled with hundreds of millions of active consumers. Why wouldn’t you take advantage?

Spotlight

Social media advertising isn’t just a buzzword anymore. It’s an amazing driver of leads and sales. Facebook, Twitter, and other social networks are filled with hundreds of millions of active consumers. Why wouldn’t you take advantage?

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Cloud Nine Publishes Metaverse Advertising Billboards for Its “Limitless VPN” Metaverse ‘Focused’ VPN Service

Cloud Nine | March 02, 2022

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Facebook Ads to Remove 28-day Attribution Option

Facebook | September 29, 2020

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PROGRAMMATIC ADVERTISING

Narrative and ID5 Announce Partnership to Help Businesses on Their Programmatic Advertising Campaigns

ID5, Narrative | April 01, 2021

To assist organizations with improving the profit from the speculation of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it simple to purchase, sell and win, and ID5, the free personality answer for digital advertising, today reported a joint association to give Narrative Data Streaming Platform clients admittance to ID5's contributions. The two organizations additionally declared that Narrative has joined the ID5 Inside Partner Program empowering Narrative to coordinate with ID5 to convey its Universal ID to publishers, data providers, and the more extensive advertising technology ecosystem. "The joint partnership between Narrative and ID5 will help adtech and martech businesses and professionals better capitalize on their digital advertising campaigns," said Nick Jordan, founder and CEO of Narrative. "Users will now have seamless access to ID5 solutions on Narrative's Data Streaming Platform enabling them to connect to a broader range of datasets to improve monetization and user experience in a privacy-compliant way." ID5 furnishes distributors and ad tech platforms with protection first identity solutions that empower client level acknowledgment and better match rates taking all things together programs, while the Narrative Data Streaming platform gives clients fast admittance to data from in excess of 55 providers with only one reconciliation. "We are delighted to welcome Narrative as the newest member of the ID5 Inside Partner Program, and to have our ID5 solutions available on the Narrative Data Streaming Platform," said Mathieu Roche, co-founder and CEO, ID5. "Narrative clients will now be able to trade data with each other more efficiently and with better match rates, both with and without cookies. This partnership will help them maximize the value of their data and inventory to increase programmatic advertising results." About ID5 ID5 was created to improve online advertising for consumers, media owners, and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable, and privacy-compliant identity infrastructure. About Narrative Narrative is the Data Streaming Platform that makes it easy to buy, sell, and win. Narrative simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives.

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