Plymouth Rock | July 20, 2022
Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans.
“Plymouth Rock was founded with the idea to offer more than just insurance to our policyholders,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock Assurance Corporation.
“Plymouth Rock was founded with the idea to offer more than just insurance to our policyholders,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock Assurance Corporation. “Today that includes a number of innovative product offerings, including our sports programs, which provide insurance benefits and unique access to our favorite sports teams. We think ‘The Bostonians’ campaign is a fun way to bring together the sports and insurance worlds – hopefully with a few laughs along the way.”
“The Bostonians” campaign was created in partnership with Plymouth Rock’s lead creative agency, HeyLetsGo. Ads feature a fun cast of characters living together under one roof, all with two things in common — a relentless love for the Patriots, Red Sox and Bruins and an appreciation for Plymouth Rock insurance and their unique fan perks.
This big, happy Boston sports family includes mascots Wally, Pat Patriot and Blades, Bruins announcer Jack Edwards, the Red Sox groundskeeper, the Bruins ice cleaner, a Patriots end zone Militia Man, a Patriots cheerleader, the beloved sister from Lawrence and their nosy next-door neighbor.
The new work features seven 30-second spots styled after 80s and 90s sitcoms and even includes its own theme song. Ads will air across cable, digital and social channels. Videos can be viewed on plymouthrock.com/TheBostonians and on Plymouth Rock’s YouTube channel.
“Our goal for this campaign was to show how Plymouth Rock offers insurance solutions that are tailor-made for Boston sports fans,” said Tim Cawley, Chief Creative Officer at HeyLetsGo. “We want ‘The Bostonians’ to be more than just ads about Plymouth Rock’s great sports perks.”
To learn more about Plymouth Rock auto and home insurance and its special perks for Boston sports fans, reach out to your local insurance agent or visit plymouthrock.com.
About Plymouth Rock
Plymouth Rock was established to offer its customers a higher level of service and a more innovative set of products and features than they would expect from an insurance company. Plymouth Rock’s innovative approach puts customers’ convenience and satisfaction first, giving them the choice to do business the way they want – online, using a mobile device, by phone or with one of Plymouth Rock’s agents. Plymouth Rock Assurance® and Plymouth Rock® are brand names and service marks used by separate underwriting, managed insurance, and management companies that offer property and casualty insurance in multiple states. Taken together, the companies write and manage more than $1.6 billion in auto and home insurance premiums across Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania. Each underwriting and managed insurance company is a separate legal entity that is financially responsible only for its own insurance products. You can learn more about us by visiting plymouthrock.com.
ADVERTISER CAMPAIGN MANAGEMENT,BRAND MARKETING
Fiverr | July 06, 2022
Togetherr™, a new platform for building world-class creative teams and connecting them with leading global brands and agencies, launches today. The platform, designed and built by Fiverr (NYSE: FVRR), and backed by industry-leading visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns.
The advertising world has gone through massive changes in the last few decades. The emergence of new digital platforms, the fragmentation of media, the rise of tech giants, e-commerce, and science-based marketing, all dramatically influenced the relationships between brands and agencies. It has also now influenced the way creatives feel working for agencies which ultimately impacts the outcomes of marketing and advertising campaigns. Clients, creatives and agencies are now looking for better ways of working.
“Long before the pandemic, our industry was stuck in a rut, slowly choking the creative energy and ambition that once defined our industry, The agency-of-record (AOR) model, based on hefty retainers, bloated head-counts, overheads, and complex processes, is not meeting today’s client needs. Clients need a lot more for less, and faster. Trying to meet these needs without changing our industry's complex system resulted in broken spirits, lack of bravery, lack of excitement, and short-termism. We lost our creative icons, our magicians, our storytellers. Creatives were driven out of our industry, and clients are now looking for them elsewhere. The last two years taught our clients that they can find creativity elsewhere, and produce campaigns better and faster.”
-Amir Guy, Togetherr’s General Manager.
With new and important marketing channels continuing to impact the industry, brands are re-thinking how to maximize creative output in the simplest way, said Micha Kaufman, CEO of Fiverr. Togetherr is a platform that aims to enable and accelerate new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things have been done forever, you realize that talent can be found everywhere, on a global scale. You also find that diversity, which is so essential for creativity, becomes truly possible when you go beyond old constructs. Leading brands today often build their own creative capabilities in-house, and they need easy ways to augment them with outside independent talent and micro agencies on a project-by-project basis.
Togetherr builds on Fiverr’s long-founded mission of revolutionizing how the world works together. This groundbreaking new platform puts talent and creativity at its core and uses technology powered by a cutting-edge AI engine to help leading brands engage with and manage teams of top-tier independent creatives to meet their project goals.
The Creative Genome
Talent on Togetherr is vetted manually and through the Creative Genome’s powerful technology - ensuring clients have access to the best and brightest in the industry. Creatives on the platform have won awards, worked on campaigns for some of the world’s top brands such as Nike, Coca-Cola, HBO, Apple, and Netflix, as well as agencies, and have won accolades from their peers, clients, and colleagues alike. All of these data points are collected by the Creative Genome in order to assemble top-notch teams to ensure that brands work with the most optimized teams possible, something no agency in the world can offer.
Togetherr is flipping the agency model on its head. Brands will no longer be bound by bureaucracy, agencies-of-record, and long RFP processes to bring campaigns to life. With Togetherr, the platform obtains the brief from the client, and the powerful AI engine will build a team specifically curated for that particular project. They get access to world class talent at the click of a button - to enhance the capabilities of their in-house creative teams - a space we see a lot of brands building out - or to build an entire freelance creative team to deliver new ideas or test new approaches.
Togetherr has been built alongside an advisory board of industry-leading visionaries including Per Pedersen, Mark Tutssel, Eva Santos Bouzos, Greg Hahn, Karin Onsager-Birch, Nellie Kim, David Sable, Mariam Banikarim, Craig Brommers, Amy Fuller, Shelley Diamond and more.
In my mind, size and scale are not the keys to success, but rather talent, perseverance, and passion are the ultimate keys to unlocking creative success, said Greg Hahn, Co-founder and COO of Mischief and Togetherr Advisor. I’ve worked with big agencies and small agencies and founded a boutique small agency that does things differently. There’s no right or wrong way to unlock creativity, however, by putting talent and ideas over profits, you remove the pressure and make way for beautiful, bold, and diverse ideas. This is what Togetherr is all about - using technology to unlock people’s creativity and putting talent first. I am thrilled to have been a part of building this incredible platform and am excited to tap its potential myself.
Fiverr’s mission is to revolutionize how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr’s Talent Cloud, companies can easily scale their teams from a talent pool of skilled professionals from over 160 countries across more than 550 categories, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
StackAdapt | July 21, 2022
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering. StackAdapt clients can run highly-viewable ad units on mobile, PC or gaming console, simultaneously with other channels such as CTV, audio or native. This is available globally across North America; Europe, the Middle East and Africa (EMEA); and Asia-Pacific (APAC), all with no contractual minimums, which is standard for all of StackAdapt’s channel offerings.
Not only do clients gain guaranteed viewability with in-game, but benefits include brand-safe traffic with a high chance of brand recognition and impact since the inventory is delivered to a deeply engaged audience. These new ad units deliver the ability to diversify a digital media strategy. Blended in-game, specifically, is a non-intrusive format within in-game and blends seamlessly into the environment.
Brands and advertisers are now able to utilize StackAdapt to reach an audience taking part in a fast-growing form of entertainment and do so in a hyper-attentive manner across gaming devices with little disruption. The exclusive inventory for StackAdapt users can be run alongside other multi-channel efforts seamlessly all in one platform. This delivery leads to campaigns that encourage multiple touch points for a target audience.
“The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt.
“The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt. “We understand the significant role gamers play in today’s consumer market, and it is important to us to give our clients a true multi-channel offering to reach key demographics in a targeted, non-intrusive but dynamic experience.”
At launch, StackAdapt has partnered with multiple global supply partners to leverage their in-game advertising inventory across StackAdapt’s demand-side platform (DSP). Eligible campaigns also gain access to StackAdapt’s Creative Studio.
To learn more about StackAdapt, please visit: https://www.stackadapt.com/
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America by Deloitte and is rated the number 1 demand-side platform (DSP) on G2 and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.