Three ways to dynamically trigger ads based on account behavior

| September 24, 2019

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When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program — typically by using if/then logic. If they open and click on email A, then they receive email C next week. If they don’t open email A, then they proceed to email B the following week, etc. But with digital advertising, it’s difficult to segment out your message based on where an account is in the buying cycle without creating a lot of manual work.
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