2016’s Biggest Social Advertising Trends

February 15, 2016

Im about to go on vacation, which means I’ve been searching for the best clothing and gear to buy for my trip, adding my favorites to my Amazon wish list. Those picks, in turn, have been following me to social media sites like Facebook, reminding me how excited I am to travel—and that I still need to buy another cute outfit before I go.That’s what today’s marketers want: targeted ads that get consumers excited. And increasingly, they’re buying those ads via social.A new infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50 percent year over year, and click-through rates have grown 64 percent. The big factors: the rapid evolution of Facebook as an incredibly powerful advertising platform, and the introduction of Instagram ads.

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LocalEdge

LocalEdge is the search marketing division of Hearst Media Services. The Hearst Corporation is one of the nation's largest diversified media companies. As a leader in local search and performance-based advertising, the number one goal of LocalEdge is to provide cost-effective leads to advertisers. Based in Buffalo, NY, LocalEdge connects buyers and sellers through its multi-media suite of digital and print products. The product suite includes: web design, SEM, SEO, video, mobile, social media, behavioral targeting, print directories, email marketing and marketing automation for its advertisers.

Other Infographics
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A Marketers guide to gaming in display ads

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In a market increasingly carved up into smaller and smaller pieces along demographic lines, marketers are hungry for techniques with more universal appeal. And one thing is pretty true for all of us: From the cradle to the grave, we all love to play games. It follows that display ads that include games should take advantage of this natural affinity by translating it into brand engagement. In a recent study, we put this theory to the test by comparing the performance of Ad Creator 4-powered standard HTML5 display ads with mini games against standard HTML5 display ads without gaming elements. See what we learned.

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Infographic: The Digital Video Opportunity for Publishers

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Traditionally pre-roll has been the go-to video ad format for advertisers who are looking to extend their ads online. Yet online publishers struggle to provide the volume of high-quality, pre-roll video inventory needed to meet demand. For publishers, a new crop of video ad formats and channels have become available outside of pre-roll, including outstream, in-banner, audience extension and social video advertising. This provides an exciting new opportunity for online publishers to unlock more premium inventory placements and capitalize on the video boom.

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Pay Per Click Advertising for Instant Traffic and Better Conversion Rates

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Would you love to turn your sleeping website into an absolute gold mine? Attract lots more customers, more sales and more conversions?Viper Online Marketing is Perth’s leading online advertising agency offering result-driven Pay Per Click Advertising services. We offer a huge range of PPC management and consultancy services. Our rigorous, meticulous PPC optimization is unrivalled in its level of details.

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Rise of Data Driven Native Advertising

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The most recent reinvention of native advertising bridges the gap between native and real-time, data-driven advertising. This represents a better strategy for marketers to understand and engage their target audiences while still relying on the success of content-related marketing approaches such as native advertising. That’s also where programmatic comes in. Publishers and marketers can come together to offer high quality content, enhanced relevancy and unobtrusive advertisements at scale.

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Youth are exposed to e-cigarette advertisement from multiple sources

Infographic | January 15, 2019

According to the US Surgeon General, e-cigarette advertising uses marketing strategies that appeal to youth, similar to those of traditional tobacco product advertising. These tactics include: Themes of romance, freedom, and rebellion. Celebrity endorsements.

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Digital Marketing Industry in 2018

Infographic | May 5, 2018

As the digital marketing landscape evolves, so too do approaches and technologies, adding in more considerations and options to take into account. So which methods and platforms are most popular among marketers this year? The team at Digital Ready have put together this listing of key insights based on various research reports. The overview provides some quick snapshots of relevant trends - check out the full infographic below.

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Spotlight

LocalEdge

LocalEdge is the search marketing division of Hearst Media Services. The Hearst Corporation is one of the nation's largest diversified media companies. As a leader in local search and performance-based advertising, the number one goal of LocalEdge is to provide cost-effective leads to advertisers. Based in Buffalo, NY, LocalEdge connects buyers and sellers through its multi-media suite of digital and print products. The product suite includes: web design, SEM, SEO, video, mobile, social media, behavioral targeting, print directories, email marketing and marketing automation for its advertisers.

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