5 Advertising Predictions for 2015 (Infographic)

2014 isn’t over quite yet, but the year has already brought many changes to the advertising space. Search gave way to social. Traditional online advertising methods were bested by native ad strategies. Content marketing has become standard practice for everyone from small businesses to some of the greatest marketing organizations in the world. So, what changes will we see in 2015?

Spotlight

RockYou

RockYou is an interactive media company delivering great entertainment to the most engaged audiences online. Its portfolio of free-to-play games includes dozens of company-owned and partner titles across key platforms, genres and demographics. RockYou’s seamlessly integrated video advertising service enables brands to efficiently reach 75M+ consumers on Facebook, web and mobile. Currently ranked within the Top 20 of comScore's Top 100 Video Properties, RockYou is privately held and headquartered in San Francisco.

Other Infographics
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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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Spotlight

RockYou

RockYou is an interactive media company delivering great entertainment to the most engaged audiences online. Its portfolio of free-to-play games includes dozens of company-owned and partner titles across key platforms, genres and demographics. RockYou’s seamlessly integrated video advertising service enables brands to efficiently reach 75M+ consumers on Facebook, web and mobile. Currently ranked within the Top 20 of comScore's Top 100 Video Properties, RockYou is privately held and headquartered in San Francisco.

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