6 Tips To Test Your Way To Winning Ads

April 26, 2017

Search marketers rigorously test email copy and landing pages, but what about ad copy? Search ads need love too. Did you know that regularly testing your ad creative can increase your return on investment by 18%? We’ve compiled a list of six different methods for testing your ad creative and optimizing your marketing messaging. Learn how you can test your way to better ads.

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Adknowledge

Adknowledge is a digital advertising technology company, specializing in helping demanding clients get a great ROI from their digital media spending, in a brand safe way, at scale. Our ROI-obsessed approach to advertising is shaped by our engineering and data-led methodology, and by more than a decade of experience working closely with high-performance advertisers in eCommerce, lead generation and social gaming.

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Google Display Ad Dimensions 2021

Infographic | August 19, 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited. We’ve included an infographic below to help you learn about the various Google Display ad dimensions available! File Formats Supported by Display Ads For display ads, Google will only accept files in the following formats JPG PNG GIF Experts recommend JPG over others because of its excellent compression capabilities, so if possible, use JPG file formats. Standard Display Ad Dimensions for Google Ads Remember that no banner ad can be more than 150KB in file size, regardless of its dimensions.

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

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Spotlight

Adknowledge

Adknowledge is a digital advertising technology company, specializing in helping demanding clients get a great ROI from their digital media spending, in a brand safe way, at scale. Our ROI-obsessed approach to advertising is shaped by our engineering and data-led methodology, and by more than a decade of experience working closely with high-performance advertisers in eCommerce, lead generation and social gaming.

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