7 TOP TRENDS IN MARKETING IN 2016

February 13, 2016

Turning big data into smart insights about audiences and customers will be on the top of marketers’ agendas in 2016. They will require such insights from agencies and media partners, over and above traditional reach/GRP statistics. The best solution for combining digital insights with the high ROI of broadcast is data matching.

Spotlight

Scoppechio

We are an advertising agency. But we do a lot more than just advertising. Founded in 1987, and with 170 employees located in the heart of the Louisville business district, Scoppechio (previously known as Creative Alliance) provides a broad range of services that includes strategy and content generation for broadcast, digital, print, multicultural and experiential marketing programs. To learn more, visit Scoppechio.com and Healthcare.Scoppechio.com.

Other Infographics
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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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Spotlight

Scoppechio

We are an advertising agency. But we do a lot more than just advertising. Founded in 1987, and with 170 employees located in the heart of the Louisville business district, Scoppechio (previously known as Creative Alliance) provides a broad range of services that includes strategy and content generation for broadcast, digital, print, multicultural and experiential marketing programs. To learn more, visit Scoppechio.com and Healthcare.Scoppechio.com.

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