72 statistics to understand SEO in 2018

July 13, 2018

What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy. No longer is search engine optimization a list of counterintuitive practices that seek to exploit the shortcomings of search algorithms. Instead, it is a set of good business practices, guidelines that steer web designers and content creators in the right direction. The direction which leads to memorable user experience through smooth site navigation and content that provides real value, be it for entertainment or educative purposes. Of course, there is lots of value stored for the site owner as well.

Spotlight

The Dentsu Network

During its 110-year history, Dentsu Inc., the No. 1 agency brand in the world, has continually advanced how and what a communications agency should be. From setting up the first broadcast networks in Japan to becoming one of the largest sports marketing companies in the world, from developing mobile marketing applications to producing Oscar-winning entertainment, Dentsu has been a leading innovator in the ways people, ideas, technology and business converge. Dentsu Network, headquartered in New York and Tokyo with 82 offices in 29 countries, leverages its global talents and capabilities to continually reinvent ways to make our clients more successful. Our Dentsu-branded offices and best-in-class agencies – including mcgarrybowen, 360i, Firstborn, Steak, &c and Media Palette – provide marketing and communications solutions through collaboration, innovation, and entrepreneurism.

Other Infographics
news image

7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

Read More
news image

Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

Read More
news image

The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

Read More
news image

Celtra adverscience infographics

Infographic | December 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

Read More
news image

Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

Read More
news image

Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

Read More

Spotlight

The Dentsu Network

During its 110-year history, Dentsu Inc., the No. 1 agency brand in the world, has continually advanced how and what a communications agency should be. From setting up the first broadcast networks in Japan to becoming one of the largest sports marketing companies in the world, from developing mobile marketing applications to producing Oscar-winning entertainment, Dentsu has been a leading innovator in the ways people, ideas, technology and business converge. Dentsu Network, headquartered in New York and Tokyo with 82 offices in 29 countries, leverages its global talents and capabilities to continually reinvent ways to make our clients more successful. Our Dentsu-branded offices and best-in-class agencies – including mcgarrybowen, 360i, Firstborn, Steak, &c and Media Palette – provide marketing and communications solutions through collaboration, innovation, and entrepreneurism.

Events