A HISTORY OF NATIVE ADVERTISING

March 13, 2018

Advertisers buy and control radio programs, and the ‘soap opera’ is born — serial radio drama shows famously sponsored by soap companies. Manufacturers and film producers team up to promote brands by placing products strategically in storylines and scenes.

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Epiphany Search

Named the UK Agency Awards' Search Agency of the Year, we're full of creative, talented individuals who connect powerful ideas, rich data and new technologies. We create high-performance campaigns for our clients that change businesses and meet the needs of their consumers online. We understand the importance of useful content, great UX, clean code, platform choice and targeting people by extracting the maximum value from our clients' paid, owned and earned channels.

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The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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Google Display Ads Dimensions 2021

Infographic | August 19, 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.

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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Spotlight

Epiphany Search

Named the UK Agency Awards' Search Agency of the Year, we're full of creative, talented individuals who connect powerful ideas, rich data and new technologies. We create high-performance campaigns for our clients that change businesses and meet the needs of their consumers online. We understand the importance of useful content, great UX, clean code, platform choice and targeting people by extracting the maximum value from our clients' paid, owned and earned channels.

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