A HISTORY OF NATIVE ADVERTISING

March 13, 2018

Advertisers buy and control radio programs, and the ‘soap opera’ is born — serial radio drama shows famously sponsored by soap companies. Manufacturers and film producers team up to promote brands by placing products strategically in storylines and scenes.

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Vizeum

Vizeum is a global communications planning & media buying network, created for the new era of media.A convergent world where consumers and content come together, in real time, on platforms and devices.A global world massively impacted by digital and technology, totally reshaping the environment that brands and people live in.Because today is all about being connected, interconnections and interdependence, Vizeum embraces these global opportunities to create powerful connections between brands and people at speed and scale. Innovation fuels everything we do, from crafting our teams, developing our people, to designing our processes. Partnerships with leading Innovation centres, organisations and start-up communities around the world give us the privileged access we need to understand and leverage the opportunities of the future.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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Google Display Ads Dimensions 2021

Infographic | August 19, 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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Spotlight

Vizeum

Vizeum is a global communications planning & media buying network, created for the new era of media.A convergent world where consumers and content come together, in real time, on platforms and devices.A global world massively impacted by digital and technology, totally reshaping the environment that brands and people live in.Because today is all about being connected, interconnections and interdependence, Vizeum embraces these global opportunities to create powerful connections between brands and people at speed and scale. Innovation fuels everything we do, from crafting our teams, developing our people, to designing our processes. Partnerships with leading Innovation centres, organisations and start-up communities around the world give us the privileged access we need to understand and leverage the opportunities of the future.

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