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May 17, 2019
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We build strong to brands bring prosperity to the world where we live and work. Founded in 1991, The Brand Agency is a full service, integrated communications company with offices in Perth, Melbourne and Auckland.
Infographic | June 7, 2022
Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.
Infographic | December 29, 2019
Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.
Infographic | February 18, 2020
Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.
Infographic | February 24, 2020
Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.
Infographic | December 26, 2019
Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);
Infographic | June 5, 2022
With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.
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