Believable Branding

In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads. Whether consumers believe in these mass marketing branding messages had been a mystery. Until now. A recent Nielsen report on the levels of worldwide trust in brand messages and advertising inspired MDG Advertising to create the following informative infographic. It reveals the kinds of communications and content considered most relevant and trustworthy by consumers, as well as the advertising formats and formulas winning the battle for brand believability.

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We are the largest independent creative agency in Canada. TO.QC.MTL. Seizing an opportunity is about finding the best strategic, technological and creative solutions to create meaningful connections with consumers and our clients' brands. Creating an opportunity is about anticipating the future neeeds of today's consumer. It's blending experience and instinct to not just do what has been asked, but to push past the ask for solutions that exceed all of our clients' expectations.

Other Infographics
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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Celtra adverscience infographics

Infographic | December 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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The Reasons Your Company Must Use Social Media to Build Employer Brand

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

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Spotlight

lg2

We are the largest independent creative agency in Canada. TO.QC.MTL. Seizing an opportunity is about finding the best strategic, technological and creative solutions to create meaningful connections with consumers and our clients' brands. Creating an opportunity is about anticipating the future neeeds of today's consumer. It's blending experience and instinct to not just do what has been asked, but to push past the ask for solutions that exceed all of our clients' expectations.

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