Celtra adverscience infographics

December 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

Spotlight

Peter Mayer

Peter Mayer is an independent advertising, marketing and public relations agency established in 1967. We are based in New Orleans and have additional offices in Baton Rouge and Monroe, La. By structure and philosophy, we are a full-service agency.At Peter Mayer we believe every brand possesses capital – financial, human, intellectual and, most important, cultural. Leveraging a brand’s cultural capital can create powerful and emotional connections that defy competition, price, and even convenience.

Other Infographics
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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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Spotlight

Peter Mayer

Peter Mayer is an independent advertising, marketing and public relations agency established in 1967. We are based in New Orleans and have additional offices in Baton Rouge and Monroe, La. By structure and philosophy, we are a full-service agency.At Peter Mayer we believe every brand possesses capital – financial, human, intellectual and, most important, cultural. Leveraging a brand’s cultural capital can create powerful and emotional connections that defy competition, price, and even convenience.

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