Facebook Advertising vs. Google AdWords

Comparing the value of the world's biggest online display advertising networks: 1) Facebook: Advertising reach: A+; Revenues/growth - A-; Advertising performance: B+; Ad targeting options: C; Ad formats: D+; 2) Google display

Spotlight

Lead Express

Lead Express is a lead marketing and lead strategy company - we generate leads on behalf of companies right across Australia, Asia and North America, in nearly every industry and consumer group. We are considered to be Australia's premier lead generation company, specialising in business to business and business to consumer markets. We introduce your salespeople to decision makers interested in your business. We use a wide range of innovative tools and services to deliver effective leads to businesses just like yours.

Other Infographics
news image

Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

Read More
news image

Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

Read More
news image

25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

Read More
news image

Guarantee the Success of Your Display Campaigns

Infographic | June 5, 2022

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.

Read More
news image

90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

Read More
news image

The Reasons Your Company Must Use Social Media to Build Employer Brand

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

Read More

Spotlight

Lead Express

Lead Express is a lead marketing and lead strategy company - we generate leads on behalf of companies right across Australia, Asia and North America, in nearly every industry and consumer group. We are considered to be Australia's premier lead generation company, specialising in business to business and business to consumer markets. We introduce your salespeople to decision makers interested in your business. We use a wide range of innovative tools and services to deliver effective leads to businesses just like yours.

Events