Facebook, Twitter, Instagram: The Social Media Ad Platforms Cheat Sheet

June 24, 2019

The world is rapidly shifting from analog to digital. Needless to say, technology has been shaping the business industry to be more advanced and adaptive with today’s trends. These changes should be taken advantage of to get ahead of competitors. In coming up with business strategies, one important thing is to know how you can leverage your practices from the others, yet it is another thing to know your market first. Social media marketing is imperative to digital marketing campaigns today as it gives you a wider reach of your market. But to successfully use it, you must know how to choose the right platform for your business goals first.

Spotlight

Something Massive

Founded in 2009, Something Massive is an independent creative agency living at the intersection of culture and brand. We're purveyors of passion - experts at creating authentic campaigns with emotional spark. Our work is driven by insights, and our goal is to propel ongoing brand/customer connections through relevant, timely and relatable content. To strengthen our role as leaders in the space, we’ve built a 10,000 square foot production space in-house. Equipped with a green screen, film equipment, editing bays, prop and set building gear and sound mixing equipment, this one-of-a-kind space positions us as the rare agency that fulfills ongoing brand content needs from concept through delivery. Known as much for our strategic thinking as our ability to turn on a dime, more than three-quarters of our business is retainer-based work.

Other Infographics
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Facebook Ads Placements

Infographic | March 21, 2019

Even though I’ve personally switched from Facebook Ads to Amazon and Bookbub ones, I’m well aware that Facebook advertising is far from dead. However, every Facebook update seems to change everything, including where you can advertise. Adding to the confusion is the fact that Facebook now lets you advertise on Instagram and Messenger as well as the so-called Audience Network, Instant Articles, and Facebook itself.

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7 Social Media Marketing Trends in 2019 You Need to Prepare For

Infographic | April 5, 2019

Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands they love and follow – all remotely and in real-time. For forward-thinking businesses, this digital age where social status updates, tweets, likes and hashtags are thriving and just waiting to gathered and analyzed presents a bigger opportunity for them to expand and grow their business online than ever before.

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The Golden Age of Mobile Video Advertising | Global

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The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem The Golden Age of Mobile Video Advertising 2016 | GLOBAL Video ad consumption grew by 122% in 6 months US and China are the largest consumers of mobile video ads Measured in share of video ad plays USA 31% China 25% Germany 5% France 4% India 5% Video Ads deliver superior user engagement over traditional formats 5xengagement over Banner ads 2xengagement over Native ads 1.5xengagement over Interstitial ads VIDEO ADS DELIVER User engagement is measured in Click-Through-Rate (CTR) Gaming.

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How it Works: Search Engine Advertising

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If you’ve run or considered search engine advertising for your local business, you know that it’s a quick way to get clicks and calls from local consumers. But do you know that it can drive actual leads – and not just clicks – for your business? Or what elements impact the performance of your search advertising campaign?Our latest infographic walks you through exactly how a successful search engine advertising campaign helps a local business attract and convert new leads. Plus, it shows you which metrics are most important for measuring and improving your results.

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A Small Business Guide to Advertising on Instagram

Infographic | December 22, 2018

Are you considering investing in an Instagram advertising campaign? Need help getting started with the Instagram ads platform? Headway Capital share what you need to know in this infographic. Why use Instagram ads? Different types of ads, Different campaign objectives. How to create ads, The anatomy of a successful ad. How to make your ad stand out.

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Why Advertise on A Connected TV?

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Why Advertise on A Connected TV?CONNECTED TV - The Future of TV is Already Happening and tablets, this is accelerating the shift in both media consumption and advertising budgets. Some 60% of U.S. households now own a Connected TV (CTV) data security, as well as streamline the digital-advertising supply chain. Why advertising on OTT connected TV devices is so effective. In a recent edition of the Deloitte Digital Democracy Survey, it was revealed that.

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Spotlight

Something Massive

Founded in 2009, Something Massive is an independent creative agency living at the intersection of culture and brand. We're purveyors of passion - experts at creating authentic campaigns with emotional spark. Our work is driven by insights, and our goal is to propel ongoing brand/customer connections through relevant, timely and relatable content. To strengthen our role as leaders in the space, we’ve built a 10,000 square foot production space in-house. Equipped with a green screen, film equipment, editing bays, prop and set building gear and sound mixing equipment, this one-of-a-kind space positions us as the rare agency that fulfills ongoing brand content needs from concept through delivery. Known as much for our strategic thinking as our ability to turn on a dime, more than three-quarters of our business is retainer-based work.

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