DISPLAY ADVERTISING

Four Best-Practices for Responsive Search Ads

May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations.

How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs.

Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

Spotlight

AMV BBDO

When David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago, it was with the simple ambition of becoming the best communications agency in the UK. Sticking to this philosophy has also seen AMV become the biggest agency in the UK for the last 14 years.AMV BBDO work with 80 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. Whatever the challenge, AMV shape their solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.

Other Infographics
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Guarantee the Success of Your Display Campaigns

Infographic | June 5, 2022

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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Spotlight

AMV BBDO

When David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago, it was with the simple ambition of becoming the best communications agency in the UK. Sticking to this philosophy has also seen AMV become the biggest agency in the UK for the last 14 years.AMV BBDO work with 80 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. Whatever the challenge, AMV shape their solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.

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