From advert to action: behavioural insights into the advertising of financial products

August 18, 2017

Advertising can be informative for customers and encourage effective competition, but can also be unclear, misleading or unfair for consumers. Such problems can happen at any processing stage.

Spotlight

Pravda A/S

B2B brand agency. At Pravda, you are met by a team of top-shelf senior advisors and award-winning strategic creativity. Here, you can’t choose between strong advice and great ideas. You get both. We are born in Denmark and raised on the international B2B market place, and we are proud to be Home of Business Brands®.

Other Infographics
news image

How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

Read More
news image

The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

Read More
news image

The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

Read More
news image

Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

Read More
news image

This Is Your Brain on Advertising

Infographic | December 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

Read More
news image

Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

Read More

Spotlight

Pravda A/S

B2B brand agency. At Pravda, you are met by a team of top-shelf senior advisors and award-winning strategic creativity. Here, you can’t choose between strong advice and great ideas. You get both. We are born in Denmark and raised on the international B2B market place, and we are proud to be Home of Business Brands®.

Events