According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights.
Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.
We’ve included an infographic below to help you learn about the various Google Display ad dimensions available!
File Formats Supported by Display Ads
For display ads, Google will only accept files in the following formats
Experts recommend JPG over others because of its excellent compression capabilities, so if possible, use JPG file formats.
Standard Display Ad Dimensions for Google Ads
Remember that no banner ad can be more than 150KB in file size, regardless of its dimensions.