history of modern advertising

Advertising is not going away, but it has very different strategies and tactics, traditional  "push/pull" marketing no longer works, and so are highly-touted customer relationship initiatives. Smart companies are those that are looking for marketing innovation as a new route to marketing performance. Many adv planners are using their antique toolkt that has long been outdated. Unlike advertising in the 70s, they attracted the best and brightest. Today they were the people who just want to hang on to the past. Marketing has moved on.

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JM Global Marketing

JM Global Marketing was born in Spain in 2013. Today it is a company that works internationally with presence in more than 2 countries and formed by a highly qualified team of senior executives from different sectors and with extensive experience in sales and marketing. JM Global Marketing offers its Clients a communication channel and closing of operations, flexible, scalable and highly effective in costs of acquisition and acquisition of new clients, both as an extension or as a complement to an existing sales team in the Client; or when the client does not have it, JM Global Marketing will act as representative of their brand and will make the results efficient.

Other Infographics
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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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Spotlight

JM Global Marketing

JM Global Marketing was born in Spain in 2013. Today it is a company that works internationally with presence in more than 2 countries and formed by a highly qualified team of senior executives from different sectors and with extensive experience in sales and marketing. JM Global Marketing offers its Clients a communication channel and closing of operations, flexible, scalable and highly effective in costs of acquisition and acquisition of new clients, both as an extension or as a complement to an existing sales team in the Client; or when the client does not have it, JM Global Marketing will act as representative of their brand and will make the results efficient.

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