How To Get More From SlideShare - Super-Simple Tips For Content Marketing

June 22, 2015

Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.

Spotlight

TSL Marketing

Founded in 1999, Our mission is to provide the most effective methods companies use to sell. We will help our clients by becoming the engine used to drive growth. From our roots as Technology Sales Leads, a lead generation company, we’ve evolved into a strategic integrated marketing solutions provider. As we’ve scaled, we’ve never forgotten what is important, driving revenue and the bottom line. Our unique model of cross-campaign management means that your B2B creative services execution, tactical implementation and lead generation/progression happen seamlessly, with results wired into our processes. Running a comprehensive campaign from a single source saves you time and money and ensures one-source-accountability. We are a results-oriented marketing firm and provide a single point of accountability for our clients.

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

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Four Best-Practices for Responsive Search Ads

Infographic | May 10, 2021

Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? A recent infographic from JumpFly outlines tried-and-true techniques that can help advertisers stand out from the competition with their RSAs. Specifically, the piece delves into four best-practices: developing multiple headline options, crafting descriptive descriptions, repurposing existing expanded text ads (ETAs), and creating visually appealing ads.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Spotlight

TSL Marketing

Founded in 1999, Our mission is to provide the most effective methods companies use to sell. We will help our clients by becoming the engine used to drive growth. From our roots as Technology Sales Leads, a lead generation company, we’ve evolved into a strategic integrated marketing solutions provider. As we’ve scaled, we’ve never forgotten what is important, driving revenue and the bottom line. Our unique model of cross-campaign management means that your B2B creative services execution, tactical implementation and lead generation/progression happen seamlessly, with results wired into our processes. Running a comprehensive campaign from a single source saves you time and money and ensures one-source-accountability. We are a results-oriented marketing firm and provide a single point of accountability for our clients.

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