How We Drive Thousands of B2B Leads Using Video Marketing

November 16, 2016

The 2017 B2B Content Marketing Benchmarks found that over a quarter of respondents did not or could not measure their ROI. Nearly half of those who rated their marketing “least successful” had trouble proving results. It's time for B2B marketers to prove to their executives that they're not only exceeding their marketing goals, they're seeing undeniable results. In short, proving ROI is an integral part of a successful content marketing strategy. The team at LinkedIn Marketing Solutions knows how crucial measurement is to getting strong results, which is why we’re dedicated to making it easier for marketers to get results and track them.

Spotlight

Data HQ Ltd

The Data Marketing Experts - get the data and insight you need for successful marketing. Data HQ designs and delivers marketing and data planning strategies for business. We support marketing professionals with a comprehensive range of data services that provide our clients with the knowledge and expertise to help them make informed decisions about their customers, prospects and marketing strategies.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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The Reasons Your Company Must Use Social Media to Build Employer Brand

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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Spotlight

Data HQ Ltd

The Data Marketing Experts - get the data and insight you need for successful marketing. Data HQ designs and delivers marketing and data planning strategies for business. We support marketing professionals with a comprehensive range of data services that provide our clients with the knowledge and expertise to help them make informed decisions about their customers, prospects and marketing strategies.

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