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Influencer Marketing is a Big Thing: All You Need to Know

It is easy to assume that influencer marketing is a fairly new concept, now that social media and other modern-day internet tools have become so pervasive. But it isn’t. In the 1940s, a study in political communications called the “Multistep flow model” claimed that most people are influenced by opinion leaders and by information that is second hand. We can easily assume that the same claims extend to the supply chain.

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fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions about the five-year vision, seasonality, understanding your most profitable business lines, and operational challenges. We then take that knowledge and translate it into a custom digital marketing program tailored made for your business. Our consistent status calls integrate us into your business and offer you an on-going and transparent look at to how your digital marketing program is contributing to your business. As a full-service digital marketing agency, we offer every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for

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