Infographic: Internet Marketing Statistics You Can’t Ignore

In this day and age, traditional forms of advertising are quickly becoming obsolete. In research done by Nielson, Internet advertising has been outgrowing traditional forms like television, radio, magazines, and newspaper. It is projected to take up a quarter of the advertising share by 2015.When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.

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Ackerman McQueen

Ackerman McQueen is equal parts production studio, digital shop, media company and business consultant. We create customized video programming and digital platforms that reach targeted audiences and maximize the influence of our clients’ brands.Our company’s 75+ year history began in the days of traditional advertising, but has evolved to meet modern demands. In the 1990s, we became pioneers on the leading edge of video streaming technology, and we’ve remained there ever since.Today we have 225+ employees, five offices located in Oklahoma City, Tulsa, Dallas, Colorado Springs, and Washington, D.C., and an average client tenure of twelve years. We are a full-service, in-house agency dedicated to moving our clients and our business toward the future.

Other Infographics
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Google Display Ads Dimensions 2021

Infographic | August 19, 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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Spotlight

Ackerman McQueen

Ackerman McQueen is equal parts production studio, digital shop, media company and business consultant. We create customized video programming and digital platforms that reach targeted audiences and maximize the influence of our clients’ brands.Our company’s 75+ year history began in the days of traditional advertising, but has evolved to meet modern demands. In the 1990s, we became pioneers on the leading edge of video streaming technology, and we’ve remained there ever since.Today we have 225+ employees, five offices located in Oklahoma City, Tulsa, Dallas, Colorado Springs, and Washington, D.C., and an average client tenure of twelve years. We are a full-service, in-house agency dedicated to moving our clients and our business toward the future.

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